To promote your company, you need to promote it and use the best channels to reach your audience. But how do you can do this?
In the digital marketing world, there are many tools and channels that help you in your strategy and gain more competitive advantage.
So how do you promote your company?
1 - Develop a marketing plan
The marketing plan will answer several questions, such as where you can sell the product, how to communicate with people, how to advertise the company, etc. In preparing the marketing plan, the company will define strategic actions to stand out and sell its products.
Not sure how to get started? Read our article on creating a marketing plan.
2 - Use Google
Google is people's top choice when searching for information and brands. When designing your website, consider the most searched keywords in search engines, especially Google. It is not enough to have only one website; the most important thing is to be found. So use tools like Google Trends or Ubersuggest to improve your SEO.
Read the article: Ecommerce SEO: tips to search the best keywords
Read also: SEO myths that ruin your marketing strategy
Do not forget about Google Ads. This Google ad platform is very useful for reaching the right people at the right time because your website will be accessed by people looking for your products.
3 - Use social media
Social media have been very effective in interacting with customers and businesses, as well as promoting products or services. However, a strategy must be defined for each, as each network has its own objectives and therefore different audiences. So to promote your company on social media, choose which ones are best for you. For example, if you think you might be able to attract a lot of people through quality, eye-catching photos, use instagram. If you are a B2B company, Linkedin may be a better option.
4 - Content Marketing
Content marketing will promote your company as it focuses on providing quality content to your visitors. For example, if you have a candy business, you can create a blog section on your site and write articles such as cake recipes, sweets, and more. If someone searches, for example, for "chocolate cake recipe", they may find your website and be interested in your products.
This is the inbound marketing strategy: the company does not go after the customers, but the opposite. This methodology consists of four phases:
- Attract: offering relevant content;
- Convert: turn visitors into leads;
- Sell: help with the purchase decision;
- Loyalty: maintain contact with the customer, establishing a lasting relationship.
Read our tips for good content marketing.
5 - Email Marketing
Email is very used and timeless. Also, almost everyone has email, so it would be a waste not to take this opportunity.
Ideally, get your customers' emails, segment by interests or other relevant data, and create a compelling newsletter. Learn how to get more subscribers.
6 - SMS Marketing
SMS Marketing is an even more direct channel and has advantages that Email Marketing does not have: the open rate is much higher, the sending is almost immediate, the message should be short and succinct (not having to worry about a catchy design , as in email marketing).
This channel is very useful for sending promotions and reminders.