SEO is a digital marketing technique that is constantly changing, mainly because of algorithm updates. What was right a few years ago may not work today. When it comes to SEO, a lot of theories and best practices, ranking and penalty information, etc. are mentioned. Because there is so much information, it is normal that certain SEO myths have arisen. To help your strategy, we refer in this article to the top SEO myths you should avoid.
Myth 1 – Keywords are the most important
In fact, keywords are important. However, the intention with which you write the article is that it will define whether it is relevant or not. The keyword of each article should be included in the title, first paragraph, some subtitles, in the conclusion, article link and meta description.
Keyword inclusion rate must be above 1% and should not exceed 2.5% of the total text. For example, 1000 word text should include the keyword 10 to 25 times, including titles and subtitles. However, this is not an absolute rule. The important thing is to put the keyword enough times and never overdo it. If you use the word too many times, search engines will remove relevance considering your article spam.
Myth 2 – You must include many links in the text
True, it is necessary to include links to your site and even external links to other sites. But they have to be quality links! Having too many links doesn’t help, on the contrary, as the site can be penalized for spam.
Myth 3 – The higher the content, the better
Yet many people believe that the more words an article has, the better ranked it will be. This is one of the most common SEO myths.
Nothing guarantees that a text longer than 3000 words will be in a better position than an article with 700 words for the same keyword or theme. If the 700 word text is more straightforward and explanatory, it will appeal to users and Google much more.
Myth 4 – Meta Descriptions are not important
In fact, meta descriptions are not a ranking factor in search engines. However, keep in mind that they are important in convincing the audience to click on the link to your article. These spaces of up to 160 characters should be used to get people’s attention.
Myth 6 – Sponsored links help organic results
One thing has nothing to do with the other. Ads on Google Ads make your site appear at the top of search results. However, it does not influence the organic results.
Myth 7 – Social Media doesn’t influence search engines
Nothing really proves that a post posted on social media will improve placement in search results. However, a post posted on social networks will be accessed by more people, informing search engines that that page is relevant.
Myth 8 – It’s not important to optimize images
Adjusting the image file name, inserting alternative text and filling in the image description field will help search engines “read” the images on your site. Of course, this will have a positive impact on text search results, as well as Google Image searches.
Myth 9 – No need to search keywords
Keywords are one of the most important criteria in ranking, so searching for the best keywords is necessary to tailor your articles. It’s much better to work with keywords that people actually search for, rather than following your intuition.
Myth 10 – Good content ensures good ranking
One of the most common SEO myths is that content is good enough to be well positioned. In fact, there are other factors that influence the ranking of your pages, for example:
- Quantity and quality of external links received;
- Good UX Design, ie responsive design;
- Good usability of websites;
- Page load speed:
- Optimized images.
Many people still believe these SEO myths that undermine any content marketing strategy. Make sure you are following some of these myths and causing traffic or conversions on your website.