Como fazer pesquisa de mercado?
A pesquisa de mercado é muito importante para entender o nosso público-alvo, a nossa área de actuação e o lançamento de novos produtos.
How to do market research?
Market research is very important to understand our target audience, our area of operation and the launch of new products.
How to sell more at Carnival?
Is it possible to sell more at Carnival? Yes!
Como vender mais no Carnaval?
É possível vender mais no Carnaval? Sim! Leia estas dicas.
Email marketing on Valentine’s Day: tips to sell more
Do you want to know how to use email marketing on Valentine's Day? Read the tips below and highlight your company this time of year!
Email marketing no dia dos namorados: dicas para vender mais
Quer saber como usar o email marketing no dia dos namorados? Leia estas dicas e dê mais destaque à sua empresa nesta altura do ano!
Qual a melhor estratégia de marketing low cost para a sua startup?
Muitas vezes, os empreendedores não prestam muita atenção ao sector do marketing, devido aos investimentos necessários.
What is the best low cost marketing strategy for your startup?
Often, entrepreneurs do not pay much attention to the marketing sector, due to the necessary investments.
Qual a importância dos infográficos? Porquê usá-los na sua estratégia?
Incluir infográficos na sua estratégia de marketing pode trazer bons resultados.
How to convert more using calls to action
Calls to action are indispensable in any digital marketing strategy because it is from them that people take action on the website or other channels.
These tools help create the sales funnel, whose job is to get people to take actions that take them to the next step. These steps should be closer and closer to making a purchase.
Therefore, it is essential to place calls to action on your website, blog, newsletters and social media in order to increase conversion rate. Let's know more.
What are calls to action?
Calls to action, or CTAs, are any image or text call-ups in which a person clicks and goes to another page to perform an action.
A call to action can be written, for example “click here and try for 30 days” or “sign up for our newsletter”.
To create a good CTA, you need to know your target audience or persona (preferably) to know what words or images to use.
What is the use of calls to action?
- Generate traffic to other pages of your website or blog;
- Get people to subscribe to the newsletter;
- Encourage the download of any material produced by the company, such as an ebook or infographic;
- Direct visitors to a landing page to fill out a form with their details, such as name and email;
- Make people watch videos;
- Ask them to follow on social networks;
- Ask them to answer a survey or survey;
- Invite to participate in an event;
- Encourage making a purchase.
Tips to convert more using calls to action
Simplicity
If you give people too many options, they won't be able to make a decision, which will lower their conversion rate. Therefore, through the CTA give a clear and succinct message.
It is important to be direct
Do not make the reader doubtful. When building the CTA, use the imperative, giving incentives for action. For example, "click here", "subscribe to the newsletter" or "buy now".
Explain the customer why
It is no use just giving the person "order"; you have to explain to her why it is advantageous for her. So show the benefits of taking a particular action. Use triggers as free trials or the advantages of downloading an ebook, for example.
Customize call to action
There are times when it is not enough to use expressions such as “buy now” or “download”. For example, when downloading an ebook, you might use phrases such as "I want to learn more about digital marketing."
Take care of the look
It is necessary to draw the attention of visitors before taking action. This is where the look of your CTA comes in. This includes colors, shadows, fonts and even gradients. Your CTA must be different.
Take A/B tests
These tests will show which CTAs convert the most and which model is best for you.