In an SEO strategy, especially ecommerce SEO, the most important is the keyword research, because it is from here that all your content will be created. The main objective is to generate more traffic to your website, taking into account the keywords most searched by potential customers.
It is not enough to guess the terms most commonly used by people. This process involves analyzing the volume of research and the competitiveness of terms. This will allow you to choose the most appropriate words for your e-commerce content.
Ecommerce SEO tips
Create a list of relevant topics and topics.
Think about your niche, your products, and your target audience. From these points, you’ll get a better idea of the most relevant search terms. Ask some questions throughout the process, such as:
- When a user searches for this keyword, what are they looking for?
- Is this keyword relevant to my products?
- How do I want the store to be found?
- What terms do my customers use to describe products?
Review Related Searches
When you search for your keywords on Google, scroll to the bottom of the page and under “related searches” look at the terms that appear. If any terms are relevant to your store, add them to your list.
Use the power of keyword planners
There are several tools that help in your e-commerce SEO strategy. If you have a Google Ads account, use Google Keyword Planner. This tool is free and offers valuable data as it will search it to Google itself.
You can also use other tools such as Google Trends or Ubersuggest. Google Trends provides insights like search volume, subregion analysis, related queries, and even allows you to compare keywords. Ubersuggest goes even further by showing the difficulty of SEO, average cost per click and the existing content with those words.