Any startup has to deal with challenges every day, whether it’s launching the brand on the market, managing limited resources or building brand awareness. Often, entrepreneurs do not pay much attention to the marketing sector, due to the necessary investments. So, how to move forward with a low cost marketing strategy?
A new company that wants to have visibility and communicate its brand can do so without having to invest a lot. Therefore, marketing and communication should not be left out, as they are essential for the growth of a business.
See below for our tips for a low cost marketing strategy for your startup, which will help start up and grow your company.
Low cost marketing strategies
1 – Create strategic partnerships
Through partnerships between companies, you can offer your customers a more integrated offer, which adds greater value and strengthens your business. Thus, all parties win: your company, your partner and your customers. In addition, the partnerships will help to increase awareness, as well as to build customer loyalty.
2 – Produce valuable content
Inbound marketing, or content marketing, has gained a lot of prominence in digital marketing trends. Especially because it is a good low cost marketing strategy. However, this strategy only bears fruit if the content is complete, with high quality, updated and done with creativity. In addition, this low cost marketing strategy requires a lot of calm and patience, as it is not overnight that you will gain immense customers. You have to give time and you will see that you will be able to attract potential customers!
3 – Promote your content
Just writing content on your website’s blog is not enough; you have to plan a strategy to reach people! So, invest in SEO techniques in order to optimize your content for search engines. Only then will you achieve a good position in organic research. Thus, by appearing in the top positions in search engine searches, you will get more clicks to your site, as well as more business opportunities.
4 – Use email marketing
Email continues to be very successful in direct contact with customers and potential customers. The investment required is not high, so take the opportunity to use an email marketing tool.
Remember that the subject to be disclosed by email must be captivating for readers, as well as taking into account personalization. Read our article on good email marketing practices.
To increase your database, you can create landing pages in exchange for free materials, such as an eBook, or newsletter subscription. Read our tips to increase your subscribers.
5 – Don’t underestimate social media
Your company’s presence on social media gives you a greater opportunity to advertise your services, regardless of the business. You don’t need to be on all networks, as each has a different purpose, audience and personality. Therefore, make a study of each network and evaluate which one will be the best for your business.
Also pay attention to your posture, always remembering to interact with your audience, exchanging ideas and experiences, that is, do not limit yourself to just publish content.