Promoting events may not be the easiest task in the world, but for that we have email marketing to help! With the tips below, your email will be a success and you will correctly promote events!
How to promote events with email?
Define and target your audience
Before promoting an event, it is necessary to define who will want to attend it. So, define which audience is most likely to buy your tickets. It is also a good idea to divide this audience into smaller groups. For example, people who are more or less likely to buy tickets.
Send pre-event messages
After defining and segmenting the audience, start creating messages to promote the event. It can start many months earlier to previous visitors.
These messages to promote events can include:
- The names of the speakers;
- Explanation of the importance of the event for that person;
- Interviews with speakers;
- Compilation of videos from previous events.
The aim is to provide information that captivates people, convincing them to talk about the event with others and to participate.
Send tickets with special offers
When the date of your event is closer, send special offers to those who have not yet purchased the ticket. You can make a discount on the ticket price or offer other things, like drinks, food, special activities, merchandise…
Send abandoned cart messages
Remarketing emails are good options for promoting events, as they help to increase the conversion rate. Read how to use abandoned carts to recover the customer.
Use the scarcity trigger
Create a sense of urgency by sending messages saying that time is running out to buy tickets or saying how many tickets are missing. You can send these messages a month or a week before or even days before the event.
Make good CTAs
Each call to action should be inspiring and motivating, especially when it comes to promoting events. The CTA should stand out in your email, to encourage the person to buy the ticket.
Send again to those who did not open the email
People receive dozens of emails a day. In addition, they are busy and therefore do not always read emails frequently. If people have shown interest in being on your contact list, but don’t even open the email, don’t be afraid to send it again.
This second email should act as a friendly reminder, as a second opportunity to read the email.