5 cs do chatbot 5 c's

Chatbot 5 C’s: understand this technology

The evolution of technologies implies the adaptation of companies to survive in the market. Chatbot are part of these technologies, with the aim of simplifying conversations with people.

Chatbot helps reduce costs and increase process efficiency and service.

To better understand how chatbot works, Zenvia created the concept of chatbot 5 C’s, which we explain below.

Chatbot 5 C’s

1 - Understanding

The first challenge in creating a chatbot is understanding the message people want to convey, ie what people mean. There are two ways to do this: either give your choice in your chat or ask an open-ended question, for example, “how can we help?”. In this second case, it is important to consider how the dialogue is done, taking into account languages, accents, slang, etc.

2 - Conversation

As a technology aimed at communicating with customers, chatbots must address the most diverse processes, such as customer service, common questions or even negotiations. Each company must decide what is the best way to conduct the conversation steps via chatbot.

3 - Communication

This is how chatbot expresses its features, personality and abilities. If he has a well-defined and consistent personality, he will build empathy and build more trust among people.

How to create this personality? Create an avatar, name and basic identity, taking into account the expression, tone of voice, style and the way you handle different situations. So the chatbot language should be simple, clear and appealing.

4 - Connection

The connection involves understanding the user's context, using customer information as well as interaction history. As chatbot learns from interactions, the ideal is to predict the human being.

5 - Channel

The channel is, nothing more, nothing less, where the conversation takes place. It can be on the website, email, mobile application or social networks.

Understanding these chatbot 5 C’s, companies will know how to improve their processes and customer conversations.

inteligência artificial e marketplaces

Artificial Intelligence and Marketplaces

Marketplaces have been increasingly prominent in the business world. As such, Artificial Intelligence (AI) can be applied to marketplaces, benefiting both sellers and customers. Let's see how Artificial Intelligence and marketplaces complement each other.

How are marketplaces influenced by Artificial Intelligence?

Artificial Intelligence can be used in any environment with digital interaction connected to software. With the help of AI software, marketplaces are becoming increasingly sophisticated as you can assess the characteristics of each user. This will allow salespeople to connect more quickly with potential customers.

The Facebook Marketplace is a good example. The social network has added price range suggestions and categorization features to make it easier to sell. In addition, it is possible to make product recommendations.

How does AI benefit the seller and the consumer?

AI helps to recognize consumer search and buying patterns, that is, it helps the seller understand their preferences and show products similar to user searches. This will make it easier for the seller to reach your target audience.

Voice surveys, also produced through AI, are already starting to be part of everyday life. A major advantage is the automatic translation of descriptions and contents, facilitating access to the product in many countries.

Also chatbots are already starting to appear on many websites and not long to be part of the marketplaces. Through chatbots, customers can access product descriptions, do research or ask for support.

What are the benefits?

With repetitive task automation, which is one of AI's core functions, processes between sellers and buyers will be easier, thanks to the confidence that comes with it.

With AI, costs will be reduced for all parties involved. How? The platform makes it easy to access and reach the product, so customers spend less time looking for what they need. Plus, you can shop faster.

It is worth noting that AI helps improve the user experience through an agile and efficient platform. Thus, the combination of artificial intelligence and marketplaces will lead to an increase of buyers and sellers.