Mobile phones have radically changed the world we live in and mobile devices continue to evolve very rapidly. Let’s see how mobile devices have evolved over the last decades, their features and how their rapid growth is changing the way businesses are marketed.
Did you know that the first call made by a mobile phone was in 1973? It took 11 years before the first commercial mobile phone was sold in the world in 1984. Since then, mobile phones have evolved a lot, shrunk in size and expanded functionality. Nowadays, they are an essential part of daily life, which is more than just a way of making calls, mobile phones have become multimedia devices. You can search the internet, check email, take photos, navigate with GPS, publish to social networks and much more. So, being so useful and convenient, mobile devices are increasingly taking our time, as they are increasingly used than desktops and laptops. For example, when we watch television, we tend to have the mobile phone in hand. Moreover, thanks to these gadgets, people are increasingly active on social media.
But how beneficial is the evolution of mobile devices for your business?
Your marketing strategy has to target customers wherever they are, that is, via mobile devices. Whether you want to increase brand awareness, encourage customer loyalty, or increase revenue, these devices can give businesses a chance to reach the right customers at the right time and place.
How to take advantage of the evolution of mobile devices?
Optimized Website
Start by developing a website that works well on mobile devices. So invest in a mobile-friendly design that opens correctly on any type of screen. Another idea is, for example, to include a telephone contact button at the top of the page, so that the person simply clicks and makes the call.
Social media
As we mentioned, people are increasingly active on social media. So keep your networks up to date and try to reach your audience through this medium. For example, if you have any promotions or discounts, use social media to reach your audience and let people know you are promoting it.
SMS Marketing
Given that people always have their mobile phone handy, SMS Marketing is the most immediate and direct channel to reach your audience and stimulate shopping. Learn more advantages of SMS Marketing in our article.
Mobile applications
How about creating a mobile app so people can shop online? This is a good strategy for your ecommerce. People can install the app on their device and make purchases from there. This is the case with Amazon or Wish.