Nowadays, rare people don’t use mobile devices. The increase of cell phones use is changing consumers’ behaviours when purchasing new products or services. That way, companies need to reach them at any time and any place. Given that, a good option for companies is to invest on SMS Marketing, in order to reach them.
Do you want to know SMS Marketing advantages?
More immediate channel
Circa 98% of sent SMS are open and read, so this communication is more direct and helps to stimulate the purchase. The use of this direct communication helps creating more engagement.
Instant delivery
Text messages are delivered in few seconds, quicker than other marketing strategies, like email.
Quick feedback
Consumers are more likely to answer surveys on the smartphone, so brands bay create surveys and receive answers in a short period of time. Costumer’s feedback is crucial to understand what clients prefer as well as the market trends.
High open rate
SMS open rate is higher than email, being this one of the main SMS Marketing advantages. Brands won’t need to worry with spectacular subject lines to captivate the receivers, because they will automatically open the SMS when the phone rings.
High conversion rates
Consumers react better to calls to action in SMS than other communication channels, given the simplicity of the message. SMS are short, don’t include many links and have no images. For this reason, call to action is clear and direct. More actions are taken by cell phone, comparing to other marketing strategies.
Without SPAM
In contrast to email, there is no spam filter in SMS, so companies don’t have to worry with it. Moreover, the client, when requests this kind of communication, doesn’t have to mark the company has a secure origin; SMS are always received. This represents a more direct connexion with the client.
Without mandatory access to internet
This is other of the SMS Marketing advantages: the fact that the fewer people who have no smartphone, but a cell phone without access to internet, can receive the message. Given that, SMS Marketing is one of the more accessible tools.
Short messages
Short messages help the construction of a clear and direct communication, as well as it eases the message transmission.
Flexible platform
You may select the target to which you want to send the message or simply send it to your entire contact list. SMS moulds to any message you intend to transmit, whether it’s a promotion or a company update.
Market potential
Almost everybody has a cell phone or smartphone! Since the existence of cell phones and text messages, they have been always used. Cell phone users represent almost all demographic groups.
Environmentally friendly
The majority of the Digital Marketing strategies are ecological, so we can’t ignore the advantages when talking about SMS Marketing. This is the excellent solution for companies that increasingly worry about the environment.
Reduced cost
One of the SMS advantages is the low cost of its implementation, given the existence of solutions and SMS services which simplify the sending of written messages to a high number of receivers at the same time.
There are no reasons to ignore these SMS Marketing advantages! Know you know them, so start implementing this strategy to reach your potential customers.