Black Friday is one of the busiest dates in the market, especially digital. It’s the perfect time for brands to leverage their campaigns, win new customers and make more sales. But, how to sell on Black Friday? Read our tips!
Tips to sell on Black Friday
1 – Do not make fraudulent discounts
Take advantage of Black Friday to give consumers credibility instead of trying to fool them. Many stores undermine their own image by placing false discounts. This attitude gave Black Friday the nickname “Black Fraud.” People are increasingly paying attention to prices. So if you want to sell on Black Friday, prepare a transparent and enjoyable campaign for both the consumer and your business, without ruining your reputation.
2 – Prepare your team
Get the Black Friday team together and together think through the details so that everything goes well. Also remember that the entire company should be aware, not just the team that attended the meeting. For example, the production team should prepare the warehouse and logistics, the physical store team will have to think about the shop window and presentation, the e-commerce team should focus on the online store, etc.
3 – Choose products and discounts
At the meeting referred to in point 2, determine the products/services with discount and the percentage applied to each. Analyze which ones will be most attractive to the public and include them in discounts.
So talk to suppliers and work with them so they all win. With higher sales, it may be possible to negotiate prices. You will then be able to analyze the profit margin at which all factors must be taken into account: product cost, packaging, logistics, etc.
Also, this time is a good opportunity to sell products that are standing in stock.
4 – Prepare your website
Even before preparing Black Friday for the physical stores, start by preparing the online store. Because? The first searches happen on the web, so highlight your business and show what you are offering at this time.
Put an attractive banner on the homepage, you can even change the colors of your website to match the date, and much more.
Take the time to check if the site is running at 100%, that is, if the payment terms are clear, if the links work, if the images load correctly, etc.
With Black Friday’s user flow, keep an eye on your site so you don’t get overwhelmed by too many visitors. If the website can’t handle it, contact the hosting company and make sure your plan can increase this flow of visitors.
5 – Think about mobile
If mobile users are already many all year round, imagine on Black Friday. People no longer turn on their computers on purpose to access the internet; they do it through their smartphones. Make sure your site is mobile-friendly and works properly. If you ignore mobile, you will hardly sell on Black Friday.
6 – Attention to the payment methods
Offer your users as many payment methods as possible: ATM, credit card, PayPal… Make payment tests to make sure everything works well. Also, make sure that transactions are completed safely. Let’s look at this in point 7.
7 – Show that your site is safe
Here the tip to sell on Black Friday is to demonstrate the security of your website with the SSL (Secure Socket Layer) certificate. SSL creates an encrypted channel, ensuring that transmitted data is confidential and secure. Its symbol, the golden lock, is recognized by millions of consumers.
8 – Use the scarcity trigger
Usually, when people are made to make a decision within a certain period of time, they make the decision faster. So, add a countdown timer to your site, with the countdown to the Black Friday offers ending, meaning the counter reinforces the idea that the offer is only available for that period. This technique motivates your customers not to procrastinate and buy from your store.
You can place counters on your homepage, landing pages, sales pages, and even your emails.
9 – Use Email Marketing
Email your offers by now. However, pay attention to the delivery rates of your Email Marketing campaigns.
- Check your database: Many contacts may no longer have access to the email account in your database. This will lower your sender’s reputation.
- Be careful not to go out in the spam folder. Read our tips on this issue.
- Create an appealing layout. You can, for example, put Black Friday-related colors, such as black, as well as warm colors, such as red, yellow, and orange.
- In your email, put discount products that appeal to your consumers. To do this, segment your databases to send emails as personalized as possible.
- Track unfinished purchases on the site and send an email with the product that was abandoned in the cart, with its description. This can be decisive for the customer to resume purchase. Take the opportunity to suggest similar products.
10 – Also use Text Marketing
Text delivery and open rates are very high, so take advantage of this channel to sell on Black Friday! Send promotions and even exclusive perks, for example with a promotional code.
11 – Use social media
Social media are strong channels for showing your audience Black Friday discount articles. Redirect posts to a landing page on your site, use compelling images, make promotional videos, offer exclusive promotions and discounts and create coupons to redeem in store… And don’t forget to advertise (Facebook Ads, for example) to come up with an audience even more and thus sell on Black Friday.
A good idea is also to create contests and sweepstakes to incite people’s enthusiasm.
12 – Beware of stock and logistics
If there is no stock planning and logistics, everything goes down the drain. If you want to sell on Black Friday, it is not enough to prepare only the Marketing strategy; You must necessarily prepare inventory and logistics for high demand, estimate the correct delivery times to customers, avoid stock losses, and much more. If the products reach the consumers in good condition and on time, it will enhance brand credibility and avoid unnecessary complaints.
13 – Don’t wait for Black Friday
You can start your promotions before the day itself. Stay ahead of your competition by offering discounts all week or even earlier. This will catch the attention of people, who consequently will visit your store more often during the week and especially on Friday.
14 – Don’t forget after sales
Black Friday is the ideal opportunity to win new customers. So, retain them! For example, send an email marketing thanks for the purchase and asking for feedback.
In addition, the support team should be prepared to answer questions, help customers with any problems and much more. Remember that the customer should have the best customer service possible, as this increases the likelihood of buying back to your brand.