Chatbot has revolutionized the way brands and people connect and communicate with each other.
Chatbot is, basically, a robot that talks with people through a chat, whose goal is simplify client support, with quick answers, with no phone calls. Given that, the relations between people and the brand will be very similar to a real conversation, bringing the brand closer to the public.
Get to know the 10 advantages of the use of chatbot
1. Quick support
By phone call support, an operator can talk with only one person at a time; thanks to chatbot, several people can have support at the same time, being a quicker solution for the company and the costumers. Moreover, it’s available 24 hours a day, 7 days a week.
2. It optimizes the client support process
It simplifies the processes of information requests, alterations, and much more. Despite of being necessary the presence of a person, the time dismissed will be shorter.
3. It helps the buying process
It offers several information about the products, as well as allows the customers to make orders. Moreover, it stores information about the clients’ buying preferences, easing the company marketing strategies.
4. It gives answers in real time
Nowadays, clients want quick answers. For that reason, the intelligent virtual assistant is the ideal solution for companies. Chatbot standardizes content, being capable of offering the same information according to the clients’ questions. Therefore, the waiting time decreases and the client support quality increases.
4. It demonstrates empathy with different kinds of public
Chatbot is always nice and friendly, even when the costumer is angry. Additionally, during the creation of the chatbot, the company considers different client profiles and can create different ways of assisting the public, always giving the right information.
5. More “human” communication
This tool may be built with the company’s personality and identity, modifying the message text according to the received inputs on the conversation. This makes the chatbot more human and personal that a contact form or an email. Many times, the user cannot distinguish if is talking with a machine or a human, thanks to the interaction, assertiveness and agility on the support.
6. It conquers the client
The cordial attendance, in real time, with information and details about the products will make the customer much more happy.
7. It improves internal processes
Chatbot may be used “inside” the company, in order to lead employees and improve processes, because it’s integrated in management systems, CRM and stock. Moreover, it improves logistics, because it allows cancellation requests or provides information about the state of the order.
8. It strengthens the after-sales
It may be used to improve the after-sales service, trying to understand the buying experience.
9. Lower costs
Being an automated system, the company doesn’t have to allocate human resources, which can be busy with more complex processes. Complementarily, chatbot allows generating higher number of leads with a more reduced total cost.