The Chatbot strategy has revolutionized the way people and brands communicate and engage.
Engagement between people and brands will be very similar to a real conversation and will bring the public and the brands closer.
Advantages
Cost reduction
It is not necessary to allocate human resources. Human assistance is necessary only in specific or complex situations. Moreover, it allows generating a higher number of leads.
More efficiency in client service and client attraction
Chatbots learn thanks to interaction and are able to know the consumer’s interests. The real time client service, with information and details about the products, will leave the customer very happy.
More productivity and business agility
Chatbots allow the company saving time and focus on the business. They improve logistics, because they enable cancellation of an order.
Scalability
Available 24 hours a day, 7 days a week. Given that, several people may be assisted at the same time, being a quicker solution for the company and the clients.
It strengthens the after-sales service
It may be used to improve the after-sales service, trying to understand the buying experience. The client will have the opportunity of telling about the experience.
Empathy with different publics
Chatbots are always nice and friendly to the client. It may have different ways of assisting distinguished publics, always providing the correct information.
Nowadays, clients want quick responses. That’s why the intelligent virtual assistant is the ideal solution for companies.
Chatbots standardize content, being able of offering the same information according to client’s questions and doubts. Therefore they decrease the waiting time for assistance and increases information about the client’s purchasing prefers.
Chatbots optimize the information requests processes, alterations and much more.