Instagram has been a good social network for many brands that have been paying more attention and tapping their potential. As a digital marketing tool, it has been very successful as it increases the level of interaction between brands and followers, the visibility of brands as well as the number of sales.
In addition to the photos and videos posted on the Instagram feed, there are Instagram stories. They introduced a new, more spontaneous, more relaxed form of content disclosure than the previous one. The fact that content is only available 24 hours makes it simpler and more interactive.
Here’s how to take advantage on Instagram stories.
Tips to use Instagram stories
Share in real time
Make small lives regularly. It can be activities within the company such as events, photo shoots or even how a particular product is manufactured.
Share the latest content from your website
These can be up-to-date articles with relevant content that makes sense on Instagram, announcements of new products or services, and more. Just use your imagination!
Define an identity
We advise you to create coherent branding components. The design to be used in Instagram stories must be consistent with the brand identity. Graphic elements (colors, icons, lettering) are used to visually associate shared stories with your brand image.
Enjoy Stories features
Stories allow you to choose different filters, which can be used to improve image quality. In addition, you can choose effects that help make your content more appealing and thus grab more attention from users. Hashtags, gifs and location can also be added to make the content even more appealing.
Use the Calls to action
With swipe up, you can add a link from your website to your content.
Make use of highlights
You can group Stories into categories, creating highlights for each theme. Be sure to maintain visual consistency between the highlight covers and the brand image.