Several methods can help to influence user behavior. A / B testing, changing color schemes on the website, giving the idea of scarcity in sent messages, creating landing pages… However, there are other ways to influence user behavior. Let’s see what they are.
User Behavior: Methods to Use
Use social proof
All of us, at some point in our lives, have already made a buying decision based on the opinions of others. Right? It’s normal to ask someone else’s opinion before making a purchase, or even read comments on social networks, websites, etc.
These are examples of social evidence because your decisions as a consumer are based on the opinion or behavior of others.
Social proof can be used to influence user behavior. The company should strive to persuade users to write reviews and include testimonials on its website.
Offer something
Offering gifts to users is always a good idea, for example an ebook, because:
- Create positive brand awareness: You will be promoting your brand, generating positive buzz marketing.
- Encourages users to try new products: for example by offering free samples. They will be more likely to experiment and will be able to check the quality of your product. Then the chance of becoming buyers will be greater.
- Improves customer relationships: Giveaways are a good way to build trust and loyalty.
- Promotes buying habits: If the user likes the product, they are more likely to buy this and other products.
Stir curiosity
Curiosity is a good method when it comes to user behavior, because people’s decisions tend to be made by emotions as well as intelligence. However, emotions tend to be above rationality, as this is how the human brain works.
Offer something nice
When we talk about offering something pleasant, we do not mean something material. We refer to design, features, etc. Let’s see better.
- Intuitive product: The product should help people achieve their goals rather than confuse them and think about how to use them.
- Personality: All designs show personality through typography, colors, graphics and other elements. Add the personality of the company as it will help influence the behavior of users.
- Functionality: In product design, it is important to focus on usability. Only then can you be sure that it is easy to use.
- Humanization: By creating a more humane experience, users will be able to connect to your product more easily. It may be, for example, facial or voice recognition.