Defining a social media content marketing strategy is a good way to build a brand. However, many entrepreneurs still do not understand how to drive sales and make money through this strategy.
The problem is seeing social media as entertainment, without thinking about their potential for marketing strategies. True, the main purpose of social media is not to generate sales, but it is possible! That’s why it’s important to think of a profit-driven social media content marketing strategy.
How to apply a social media content marketing strategy?
In general, start by creating your page on the social network (or other networks that make sense for your business) to create and maintain a relationship with the audience. Engage with your audience and deliver content that attracts people. Only then will social media content marketing make sense and generate results.
Interact with your audience
Share valuable content and interact with users, for example by responding to their comments or messages. Stay as close as possible to your audience.
Responding to comments will strengthen communication with people and not take as long as you think! When users see that you have responded to their comments, they will return to the page more often and create a stronger link.
This is the main objective of building a social media content marketing strategy.
Create a relationship with influencers
Winning a large, high quality audience isn’t easy on social networks. To help build this audience, establishing a relationship with influencers can be a good idea. For example, many people who watch YouTube videos or Instagram photos make buying decisions based on the recommendation of someone who creates valuable content for them.
Users tend to rely on influencers, so they prefer to buy products recommended by these people rather than seeing brands promote themselves.
To build a relationship with influencers, you must provide valuable content in exchange for promotion or support.
How to find the influencers?
- Search on social media for people who are popular in the same niche. They can also search Google, for example, “digital marketing influencers”;
- Make a list that includes the top influencers that show up search results;
- Research more about them and get in touch;
- Show that you are interested in their content;
- Interact with the content of influencers;
- Leave comments on your pages or blogs;
- Subscribe to your email lists.
Use the power of remarketing on social media
Remarketing helps you earn profits through a large audience on social media. Then and build a good audience, you have to redirect it to sales.
Good networks for remarketing are Facebook, Instagram and LinkedIn, depending on people’s interaction. If they show interest, it will be simpler.
By remarketing to people who have shown interest in social media, you can customize the offer for them, increasing the likelihood of conversion.
Pay attention to the audience
A remarketing ad targets people who have already shown an interest in branded content. Therefore, it will bring this audience even closer and there will be a higher probability of converting it into sales.
Offer something to your audience
You can offer a bonus, for example extra content or a coupon in your remarketing strategy. Additionally, you can target multiple audiences in this ad, not just those who are interested in your page.
Write the right content for each social network
Each social network is different, both in terms of audience and functionality. Therefore, you may want to create appropriate content for each of them.
For example, if your website has a blog, you can produce infographics for different articles and post on Pinterest or other more visual networks.
Learn when is the best time to publish content
Run tests to find out when your audience engages the most. Sometimes the problem is not the quality of the content but the time it is published. You have to understand what time your audience is most online, although there is no fixed time for it. It can be, for example, in the morning, before work, at lunch time, etc.
Create compelling content for followers
Chat and get closer to the people who interact with the content. You may even ask what type of content you prefer to view and read each comment. This will give you ideas for future publications.
Remember that you must diversify your social media content marketing strategy. This will let you know what kind of language to use and which types of posts generate the most interactions.
In short, your social media content marketing should include creative posts, blog articles and, most importantly, analyzing the results of each post.