Chatbots are used to develop dialogues between customers, potential customers and businesses through messaging platforms. The intention is to establish communication with people without them realizing that they are communicating with a chatbot.
Thus, companies will be able to offer good service. This is why it is so important to use chatbots in e-commerce, because the company can clarify key customer questions and free employees for more complex activities.
How to use chatbots in e-commerce?
Shopping cart
When a user places an item in their cart, a chatbot may send a notification.
Answer to Frequently Asked Questions
You don’t have to always answer frequently asked questions thousands of times, as a chatbot can do it for us. That is, chatbot can give status information on orders, payments, deliveries, etc.
Increased sales
By tracing customer activity on the website and analyzing the data, it will be easier to build an efficient marketing strategy. So you can use the information to better understand consumers’ profiles and buying habits. This will create personalized offers and promotions.
Engagement
Chatbots communicate with users in a transparent and non-intrusive manner.
Sell in the online world
When selling online, you will not need extra equipment to implement chatbots in e-Commerce.
Time and availability
Using chatbots in e-Commerce will save you money on human resources as you don’t have to hire so many people. In addition, chatbots are available 24 hours a day, 7 days a week.
Thanks to all of these factors, using chatbots in e-commerce can help you greatly improve your business image and especially increase sales. With chatbots, you will be able to establish more agile communication with customers and potential customers, and the company will be available 24 hours a day.