Before signing in social channels, it is necessary to define a social media marketing strategy. It is not by chance that many companies have accounts in various networks. We need to know our goals, make the right decisions. In addition, we have to know which networks can bring us more success, since each has different objectives.
In the same way, it is necessary to define the type of language used, as well as to make a schedule with the publications and to update it whenever necessary.
Below are the key details you should be aware of when defining your social media marketing strategy.
Determine the objectives
What is the purpose of presence in the social network? Sell more products? Disclose the services? To obtain more notoriety? Knowing what the goal is is that you will know what kind of content to publish.
Understand the audience
Learn about your audience’s buying behavior and online activity.
Know the competition
Compare your pages on your networks with your competition to find out what works or not in your social media marketing strategy.
Choose the right networks
Depending on the business type of your business and your audience, focus on producing quality content for the right networks. For example, if your company sells to a more professional audience, LinkedIn may be a better choice. If your company sells a lot through the image, for example, a photo studio, it might be better to bet on Instagram.
Create a timeline
Define on what dates you will publish what, by varying the content type. It will also be a good strategy to note the commemorative dates (Easter, Christmas …).
Create quality content
After defining the goal, the content produced should inspire the audience and stimulate interaction. Get customers to talk about your brand.
Interact with followers
We all like brands to respond when we comment on their publications. Answer questions, try to help followers or simply thank positive comments and put “likes” in the comments. However, always prepare for negative reviews. So think of answers to unsatisfied people and talk to them in private, always trying to solve the problem.
Monitor results frequently
Measure the reach of publications, interactions with content, and what they say about your brand. Monitoring allows you to anticipate possible problems as well as recognize opportunities for improvement and market trends. Thus, your actions will have a greater chance of success.
Follow these tips and start defining your social media marketing strategy!