Developing a website is quite complex, because you have to think about aesthetics, content quality, functionality and ease of use. The user experience has been very prominent and a growing concern to differentiate ourselves from the competition websites. For this, there are UX Design errors that we should avoid if we want to stand out.
Read below the main mistakes of UX Design.
1. Not optimized for mobile
Internet access through mobile devices is increasing. Therefore, if the website is not optimized for these devices, it cannot be opened properly and you will lose visitors. It’s very frustrating when a user needs to zoom in to read the content or when the pages take a long time to open. This is one of the most common UX Design errors and should be avoided to the fullest.
2. Lack of focus on content
The aesthetics of the layout is important, but it should not be the only focus. While the end result is visually appealing, it can fail in the most important, which is content. It should be noted that content is the most important criterion in the ranking of search engines. The content should always be highlighted, just as the reading should be clear and simple.
3. Many pop-ups and ads
Many websites use advertising, but if it is in excess, it may alienate users. Thus, it increases the bounce rate and impairs the placement in the search rankings. Ads must be placed on the site in a way that does not interfere with reading the content.
4. Lack of usability
A hard-to-navigate website causes a first bad impression and soon drives away users, harming conversion and return rates. The layout should have easily visible and understandable menus, as well as certain paths, such as login and contact, are easily accessible.
Another important factor is how long the site takes to load. Excessive elements, very heavy images and badly programmed codes cause the content to take a long time to appear, damaging the user experience.
5. Do not seek the opinions of users
Small mistakes always happen and so it is good to hear the complaints from users to know what is wrong and correct the errors of UX Design senses by the visitors. You can use user behaviour analysis tools or ask them directly what they think can be improved. By showing concern for users, you will certainly be able to make them loyal.
6. Not keeping the website up to date
It is essential to always keep themes and plugins up-to-date as they ensure that all possible entry points are protected. WordPress and other platforms automatically update as long as the site is properly configured. It is also advisable to install real-time protection such as CAPTCHA to prevent automated attacks.
7. Lack of information on the homepage
Failure to post important information on the home page detracts from the user experience. Company and contact information should be visible, increasing the likelihood of increased conversion rates.
8. Colours that do not match the brand’s visual identity
The colours used on the site must conform to the brand’s visual identity. It is equally important to create a palette of colours that combine with each other without causing visual pollution. Who likes to enter a site full of strong colours, with everything to attract attention?
9. Link errors
Navigating a website and finding the 404 error is one of the UX Design mistakes that most should avoid. When it comes to put links on pages, you need to be very careful. Anyone who clicks on a link that does not take you to any page will most likely leave the site.
10. Texts with visual problems
Users do not like to enter a website and see a hard-to-read text. Try to divide the text into paragraphs and create subtitles so that the user can find the parts that interest him or her.
These UX Design mistakes are quite common in websites and blogs. With the help of trusted professionals you can solve these problems easily.