How to work an old mailing list
Many companies have a database with an old mailing list that they haven't used in a while. These lists, although old, can be valuable to the business.
What are Soft and Hard Bounces?
Bounce is an email address that cannot receive emails because of a permanent or temporary error. Know the difference between hard bounces and soft bounces.
What are spam traps and how to avoid them
Get to know what are spam traps, how they work and how to avoid them. Don't let your email to obtain a bad reputation among servers.
Email Marketing best practices for your business success
To achieve good results, such as high click-throughs and conversions, you need to optimize campaigns and follow the Email Marketing best practices.
Know how to avoid Spam folder in Email Marketing
Email Marketing still is one of the most effective ways for businesses to communicate with their audience.
Father’s Day: start creating your Email Marketing campaign
Father's Day is coming and it's time to start sending out your email marketing campaigns.
Types of Email Marketing: which one is better for you?
If you are starting an email marketing strategy, you should have already asked what types of email marketing there are and how or when to use each one.
Email Marketing advantages for your business
Do you already know the Email Marketing advantages for your strategic plan?
Implement Email Marketing in Ecommerce
Read these tips to implement Email Marketing in eCommerce. See how both strategies complement each other and help build a relationship with customers.
Opt-in and opt-out in Email Marketing: what does that mean?
Do you know the difference between opt-in and opt-out in Email Marketing? Let’s see the difference!
Opt-in
Opt-in has to do with the consent of the client, that is, the person gives permission to receive emails from the company, such as communications, newsletters, promotions, etc. Usually, these emails are captured through a field inside the website that says “Subscribe” or “subscribe to our newsletter”, for example. It can also be through a landing page, where people put their contacts in exchange for something like an ebook.
Double opt-in
This is basically an enhanced opt-in, that is, a double confirmation of the interest in receiving Email Marketing. The person adds their data in the fields of the website. The company, after receiving the data of the interested person, sends an email with a confirmation link of the signature in the contact list. The interested person has to click on this link to confirm the signature. So you are reporting for the second time that you want to receive emails from the company.
Soft opt-in
Soft opt-in is an implicit way of sending communications to someone as it does not have explicit authorization, but there must be a prior relationship between the person and the company. In this case, people do not subscribe to the newsletter on the site. There must be a relationship between both parties that allows sending emails.
Soft opt-in lists are usually made from professional contacts. These contacts are usually collected at trade shows or business events. This form of contact is legal and therefore is not considered SPAM. However, the company should inform people about the possibility of including them in the contact list.
Opt out
Opt-out occurs when the user removes your subscription from the contact list at any time. The user clicks a link (mandatory) within the email that he received, without having to give any justification.
So now that you’ve understood the difference between the two, define the best way to get leads and send emails!