Marketing is an area that is constantly changing, especially in the digital environment. Technology develops rapidly, just as consumer interests and behaviors are hard to predict. So we need to pay attention to the key 2020 Digital Marketing trends, so we don’t fall behind. Let’s see what they are.
2020 Digital Marketing Trends
1 – Video
Videos, especially on social networks, generate more shares than text and image posts. Also in email marketing video can become very useful and increase click through rate and interactions as well as landing pages. People are more receptive to buying a product after watching a video instead of just a photograph.
2 – Artificial intelligence and chatbot
Increasingly, artificial intelligence is part of the plans of many companies, as it facilitates their production processes and the way they relate to the public. Therefore, the use of artificial intelligence will bring competitive advantages to companies, as it helps immensely to analyze consumer behavior, search patterns, and much more.
Still within artificial intelligence, in terms of communication with the public, stands out the chatbot. This instant messaging solution helps businesses a lot as you can chat with your audience in real time, day and night. Thus, the simplest doubts will be answered at any time of the day.
3 – Increased Voice Search
Voice search volume tends to increase. It is important to note that the keywords searched are longer than the written ones, and contain a conversational style. As a rule, complete questions are asked to obtain direct answers. This implies SEO strategies, requiring that voice commands be incorporated into organic search strategies.
4 – Geolocation
Geolocation marketing, available on Google, Facebook, and Instagram, allows you to make mobile targeted ads. This uses the smartphone’s GPS, uses it, the ad appears to people near the store.
5 – Content Marketing Will Continue to Reign
Content Marketing was already a trend and will continue to be in the 2020 Digital Marketing strategies. It remains the best way for brands to establish their authority and gain consumer trust by adding value and information by creating content. This strategy stands out in blogs and social networks.
6 – More sophisticated remarketing
Many people enter online stores and do not buy. Therefore, remarketing tends to be increasingly used.
This strategy works by using browser cookies to track which websites users visit. When they leave a website, the products or services seen are again shown in ads on different websites, such as blogs.
7 – Digital Influencers
More and more brands use digital influencers in their strategies. Much research shows that almost all consumers trust the opinions of others who have purchased the product. That’s why companies turn to digital influencers to convince their audiences.
8 – Customization
To stand out in your 2020 Digital Marketing strategy, you need to customize your marketing, including personalized content, products, emails, etc. Consumers don’t like to receive generic advertising and interact more with personalized experiences. For example, if you have an online store and a customer searches for certain products, you can email them with recommendations for complementary products, never forgetting to upload images of them.