Christmas is coming, the time of year that brings the most profits for companies. However, these profits will depend on planning and organization so as to meet people’s expectations. To increase Christmas sales, you need to think about advertising campaigns, which channels to use, and how to do it.
Tips to increase Christmas sales
1 – Invest in Presales
Usually, people start making Christmas shopping plans in advance to find the best prices. Prepare your store and promote in advance, as well as value communication at your point of sale.
2 – Organize the stock
You should reinforce your stock, but with logistical planning and organization, according to the profile and needs of your audience. Review the top selling products in the past year to better plan which products need to be reinforced most urgently.
3 – Organize your team
It is not possible to increase Christmas sales without a properly prepared and organized team. If necessary, hire more staff for this season and train them to make customer service even better.
4 – Captivate through shop windows
Many purchases start at the shop windows, as they generate curiosity, thanks to the decoration. No need to exaggerate, just use your creativity and keep in mind small details to attract customers into the store.
5 – Invest in high quality images
In online sales, customers do not have the opportunity to see, touch or try the products, so the image counts a lot in the purchase decision. So invest in high resolution images, let you explore different product angles and even enlarge the photos on your website.
6 – Use Email Marketing and SMS Marketing
Email Marketing is one of the most direct channels to show your campaigns to your customers. Customize your emails, segment your databases and send the appropriate promotions for each segment. This way, people who subscribe to your newsletter will be aware of your promotions.
The same goes for SMS Marketing, which is even more direct. Write short, succinct messages that encourage people to make a purchase. You can add a call to action or even a promo code.
7 – Use social networks
Social networks are good tools to make your campaign reach even more people. Use the features that each network offers. For example, Facebook lets you create carousel ads with images, pricing, and product links. You can also create video ads, on Facebook, Instagram YouTube, among others.
8 – Polish your e-commerce
If you have an online store, you should be optimized with SEO techniques, product images should be of good quality (see tip 5) as well as product titles and descriptions should be clear.
The product title will help your SEO, that is, to attract organic traffic to your online store. It therefore helps to better index on Google. Use the keywords that are often searched by consumers looking for your products.
Product descriptions are very important as well, because customers cannot have questions about your products. Therefore, write in as much detail as possible, including various information. Avoid using duplicate descriptions, especially if it is a product line. This causes Google to penalize the ranking, causing your site not to appear in search results.
9 – Incorporate the Christmas spirit
Include Christmas-related images in your Email Marketing campaigns, as well as in your online and physical stores. On social networks, you can also post images related to this season. In addition, you can offer free gifts or special conditions, such as lead time or custom packaging.
10 – Celebrate the New Year
After the holidays, continue to boost your promotions with personalized emails. Send suggestions for complementary products to those purchased, inform the deadlines for return or exchange of gifts. So take the opportunity to build a lasting relationship with customers by communicating with them and providing relevant information.
11 – Attention to customer service
This is the last tip and perhaps the most important. If you want to increase Christmas sales, customer service should be given special attention, because if it’s bad, all the other tips and strategies go down the drain. In contrast, satisfied customers buy back from your store and recommend it to others.