Managing social media doesn’t just mean publishing “beautiful things” or publishing about your product. There is a whole strategy behind it in order to generate more results, for example planning, getting to know the target audience and publishing content of interest.
Read our social media tips that will help your strategy.
Social media tips
1 – Know how they work
Each social media has its own dynamics and goals. Try to understand how each one works, to know which ones are worth creating an account. But one thing is transversal to all of them: nobody likes direct sales on social media. So be prepared not to focus too much on selling your product.
2 – Understand how your audience interacts
Study how customers and potential customers participate in social media. Do they use them to find out what other people think about products and companies? Use to complain or compliment? So interested in more professional or more personal matters?
3 – Define your strategy
The strategy can be divided into three levels:
- Relationship with customers: answering complaints, clarifying doubts, interacting with people;
- Communication: dissemination of new products, useful information;
- Loyalty campaigns: exclusive promotions for those who participate in networks or follow brand page.
4 – Produce quality content
Producing quality content will improve your company’s image. For example, Instagram focuses on image sharing. Therefore, your brand should publish good quality and visually appealing images. Another example is YouTube, whose focus is video. Invest in good cameras to record videos.
Content should generate interactions, like likes in posts, comments, and shares. So it is a good idea to encourage people to interact with your posts. For example, ask questions, produce content in the form of games or activities, run contests, etc. This also helps in social media SEO. The more people interact with content, the more often it will be shown in feeds.
5 – Customer Service
Customer service was usually done over the phone. Nowadays, people start using the internet, especially social media, to make complaints, answer questions or compliment brands.
Use social media to improve your relationship with customers. In addition, interactions with the audience serve to provide insight into new content to be produced. For example, if many people have questions about the same subject, you can produce a post about it.
6 – Be differentiator
Participating in social media is not enough. Participate differently! You can show exclusive content, special promotions or provide personalized service. This way you will be able to capture people’s attention and build their loyalty.
7 – Hashtags
The use of hashtags depends on network to network. On Facebook, for example, they are not widely used, so it is not worth using many: use one or two, or even none. On Instagram, they are most welcome, as well as on Twitter. But do not abuse. We know that the maximum limit for hashtag usage is 30, but never use this limit. There is no ideal number of hashtags to use; we advise 12 to 20, but it is not the rule. If you always use 30, social networks like instagram will consider your spam account.
Similarly, always avoid using the same hashtags as it will also be considered spam.