UX Design is especially focused on the user experience, including the interaction design between people and computers. The main objective is to guide the interaction of users in mobile applications and websites, visually and functionally, always taking into account the perspective of consumers.
Before we know the importance of UX Design is, let’s better understand this area.
What is UX Design?
Visual design
Refers to the use of visual elements to convey a particular message, as well as useful information to make decisions.
Information architecture
It is divided into 3 steps:
- Group website information in a meaningful way;
- Label according to the relevance of the content;
- Maximize the ability to find items through logical navigation and details in descriptions.
Market research
Know the opinion of customers, knowing what they like or dislike. For example, try to understand if they can easily find the information.
Interaction Design
Plan the different pages, in order to know the purpose of each one. Then define what you want people to do next. Think of a hierarchy of pages and information.
Usability
Make sure people can easily navigate your website.
So how important is UX Design to your website?
It is very important to always think about the user experience. Bad UX Design gets most people to leave your website and look for the competition. For example, if they can’t find what they’re looking for, complicated payment methods, etc. In addition, shoppers talk to their friends and family about bad online experiences, just as future purchases build on past experiences.
Thus, the company should incorporate the idea that the users’ perspective is the most important by asking simple questions such as “how can this be better for my customers?” And working on the answer.
UX Design will bring many advantages, such as:
- Higher sales conversion;
- Customer loyalty;
- Resource saving (less time spent solving problems)
- Increases the perceived value of the product.
So, this is the importance of UX Design. It will improve the user experience and consequently generate more sales. It will also avoid unnecessary problems.