UX Design is the design area whose goal is to improve interactions between customers and businesses. The means it uses to reach customers is to provide a good customer/user experience while also trying to understand their needs and wants. So with UX Design you can improve sales as consumers will be more captivated.
How important is the user experience?
Unsurprisingly, consumers are increasingly digital, that is, they are no longer mere recipients of information. Therefore, they are questioning, demanding and want all information of products/services clearly. Plus, they have no patience for slow, mobile-free, unorganized, and unintuitive websites and online stores. If the website does not live up to expectations, customers will look for competitors.
That is why it is essential today to invest in attractive and well-structured websites and online stores to ensure a prominent position in the digital world. In the development of websites and ecommerce is where UX Design comes in, in order to provide the best possible experience for visitors. In addition, UX Design helps to increase the time spent on the website as well as the number of pages visited. This improves SEO and boosts the sales conversion rate.
How can UX Design improve sales?
Checkout made easy
Checkout is the checkout process for online stores. UX Design must be respected to make this process easy, accurate and intuitive, for example when filling in payment information. You may also want to request minimal data about users. Asking for too much data can discourage them.
Resposive design
Increasingly, people use mobile devices to access websites and online stores. Therefore, having a mobile-adaptable website is no longer a differentiating element, but mandatory.
Quality images
The purchase decision of customers in online stores is directly influenced by product photographs. As customers are not in the physical store, they need to evaluate the product well. That’s why it’s important to make quality images and zoom available so that customers can see product details such as finishes, textures and colors.
Social login
With social login, people can access online stores with their social media credentials, such as Facebook or Google. This decreases data entry and facilitates the checkout process.
To increase sales, don’t put off investing in UX Design. You’ll find results will be faster than you think!