Increasingly, UX Writing is starting to gain prominence in the design field as the search for writers specializing in user experience has increased. But what is this?
UX Writer must review and validate the content of emails, notifications and other text used in communication channels.
It is also important to think about microcopy, especially mobile optimization. These are short texts written in confined spaces to convey a clear and direct message to encourage users to take an action. Microcopoy includes calls to action, subscribe buttons, 404 pages, page titles, errors, etc.
UX Writer Tasks
Although it seems that the only tasks are writing and proofreading, this is not the case. UX Writer knows the business purpose well, knows users’ behaviors and needs better. Moreover, this professional pays attention to discussion channels so that they can define content strategy.
Why is UX Writing so important?
As we build more and more digital products globally, these products must be understood to be used. That is, users and consumers should be easy to use. For example, software without having to think too much about the next steps.
The product is as good as its communication, so it is important not to ignore the importance of UX Writing. Remember that poor communication and poorly written texts can ruin the interface. This is because when the message is not clear, users will not understand what they need to do or how the platform works. For example, if they don’t find what they want on the website, they will quickly abandon it and look for the competition.