Summer is already here and it is undoubtedly the best time of year to take a vacation! However, why not take this time to sell more? This season can bring more opportunities for many businesses and Email Marketing can be very useful for spreading your summer campaigns.
Use Email Marketing in Summer Campaigns
Email Marketing is a great tool for companies to communicate with customers and potential customers. Therefore, it is necessary to know the public well and identify the best solutions to present at this time of year.
Below we will separate our tips by industry. See which ones best fit your business!
1 – Tourism
Of course, we had to talk about tourism, because it is impossible to talk about summer campaigns without this sector. The businesses that benefit immensely at this time of year are hotels, travel agencies, restaurants and even others in tourist areas. That’s why we have to take this time to send communications to people!
2 – Gyms and other sports companies
Everyone wants to get summer in shape. Therefore, gyms and other sports-related businesses (sportswear, shoes, etc.) should take advantage of Email Marketing to send their summer campaigns. A good strategy would be to offer special discounts.
3 – Beauty and Aesthetics
Demand for beauty treatments is usually increasing in summer. So take the opportunity to spread your promotions to your customers.
4 – Healthy Eating
Businesses related to healthy eating are also highlighted at this time. People are looking for healthier solutions when summer is coming, so don’t miss the opportunity.
5 – Ecommerce
We highlight the sectors of activity that benefit most from this time of year. However, other businesses that aren’t very summer-related can also take advantage of sending their campaigns. For example:
- If you have a clothing store, promote bikinis and swim shorts;
- A pharmacy may promote sunscreens and other aesthetic products;
- A supermarket can promote a lot of products, from sunscreens to beach items;
- A bookstore can also promote its campaigns, it seems not. You can, for example, ask readers if they have already chosen the book for this summer;
- A furniture company may disclose garden furniture;
- Enter much more!
As you can see, it is not that difficult to use the summer to sell more. Use Email Marketing to submit your summer campaigns and sell more this season!