SMS Marketing has a big impact as it enables direct contact with the target audience and has a very high open rate. There are different types of SMS Marketing, with different features: spreading offers, making invitations, etc.
Let’s see what types of SMS Marketing your business can send to your audience.
Types of SMS Marketing
Promotional SMS
It is one of the types of SMS Marketing most used by companies. It consists of sending messages to the target audience in order to present offers, advertise products and make promotions.
You can send exclusive offers to your most frequent customers, make sweepstakes via SMS and even take advantage of customers’ birthdays to congratulate them.
SMS Link
The goal is to direct people to a mobile-friendly website. It is a very useful type of SMS Marketing to promote the company’s website and social networks.
Institutional SMS
This type of SMS life spread the company’s differentials and highlight the reasons why people earn on being customers of the company.
SMS Teaser
This is a cryptic text message as it awakens people’s attention, leaving them curious to receive the next SMS. It can be used to publicize the launch of a product, creating a certain expectation.
For example, “The new Summer 2019 collection is coming to our stores. Wait”.
SMS for commemorative dates
This type of SMS Marketing is widely used. It serves to wish a good Easter, Merry Christmas, etc., ie, take advantage of the commemorative dates to strengthen the relationship with customers. In addition, this type of SMS can be used to send special promotions and discounts of the season, for example, Christmas discounts to customers.
Informative SMS
These SMS are warnings and information submissions. It may be informing you about payment methods and terms, other financial issues, changing privacy policies and more.
Transactional SMS
Transactional SMS is useful for sending reminders, such as delivery times, or other information, such as the arrival date of an order.
Customer support SMS
This is very important to follow the buying process and get customer feedback after sales.