Carnival is coming and your company has to think about a Marketing strategy for this date. Brands can leave the serious communication and may find the Carnival spirit. If your brand takes advantage of this season to sell items, this post is ideal for you, because we will indicate tips you may use to sell in Carnival. If your company doesn’t sell items related to Carnival, read the other tips below.
In this season brands may send a more casual message to their customers. However, you have to do it the right way, in order not to bore the clients.
What strategy may brands use to sell in Carnival?
Analyse the last campaign data
To sell in Carnival this year, analyse the previous results. See what resulted and not resulted last year and apply that strategy this year.
Evaluate the risk level
Calculate the risk level based on the brand positioning, your target and the level of the brand maturity. Assign your campaigns realistic budgets.
Prepare the stock
Anticipate the demand, analysing sales of last years and the trends of your product categories. Moreover, if you have an e-commerce, pay attention to the delivery dates. Your stock must be prepared in advance, to meet the deadlines. Nobody wants to receive their Carnival costumes after the date! If that happens, you lose customers.
Promote your products in advance
People start to look for articles way before the commemorative dates. For that reason, you must prepare your Carnival products promotions.
Visual elements
In the digital world, use visual elements related to this date: on emails, website, online store, email marketing, etc. Remember: create an appealing and, mainly, coherent design.
Know the most popular searches
Days before Carnival, people tend to look for opportunities. So, monitor and analyse the online searches and check the most used keywords, to include them on your campaigns, ads and stores.
Use social media
In special dates, social media are even more important. Once again, find the Carnival spirit, through design, promote your campaigns and use hashtags. Social media are a good strategy to help you to sell in Carnival.
Don’t forget the customer support
Be sure your products arrive on time and in good condition. Be available to answer questions, to find solutions for the clients and for devolutions.
Offer promotions and free shopping
Offering free shipping is a good strategy to sell more and to stand out from the competition that doesn’t to it yet. Sometimes, free shipping is decisive for a purchase. Moreover, offer discount cupons, send emails to people who abandoned the shopping cart and take advantage to secure the loyalty of usual customers.
Customize the package
Customizing the package, reflecting the Carnival spirit, will help you to add value to each purchase. Surprise your clients!
What if your company doesn’t sell Carnival items?
Find the spirit
If you have a physical space, decorate it with Carnival elements, to catch attention and to indicate your clients that you are into it. For example, if you have a café or a bar, it’s a good idea to improve the decoration.
Offer prizes
Social media are great to make conquests. Challenge your followers to publish photos with Carnival costumes and offer prizes to the best ones. As referred on top, social media must be included in your strategy to sell in Carnival.
Offer discounts
You may not sell items directly related to Carnival, but you can take advantage of this season to make discounts and sell more. This is valid, for example, SPA experiences, hotels, restaurants, electric appliance stores, decoration stores and much more. After all, not everyone celebrates Carnival, so try to reach this public.