Just as colours convey certain meanings to the human brain, as we explained in this article, typography has the same effect. It is important to know the font psychology in UX Design and Marketing, because they also convey the personality of the brand.
Typography causes its greatest impact on logos, so let us analyze the font psychology applied to this and other types of communication.
Serif
The classic serif font conveys traditionalism, respect and stability. As one of the oldest forms of writing, it transmits to the public confidence and competence. It can be used in classic logos, body text and printed materials.
Slab Serif
Conveys a bold, strong, solid and contemporary personality. It’s a shocking source. Can be used in logos and titles.
Sans-serif
Sans-serif is simple, direct and objective. In addition, it conveys the message that the brand is modern and inviting. It is used in logos, text bodies, digital materials and small texts.
Script
Script fonts are decorative and convey elegance, gracefulness, creativity and even femininity. It is very useful when we want to show affection, comfort or comfort. It is mainly used in logos, titles and invitations (for example, wedding requests).
Display
These sources are eccentric and expressive. They are often used in larger sizes and have the function of attracting attention and curiosity. Therefore, they are used in headlines and calls to action. It is an eccentric and unconventional source.
Bold
They transmit masculinity, stiffness and impact. They are mainly used in titles and logos.
Italic
Just like script fonts, these are decorative as well as convey dynamism, colloquialism and emphasis. Therefore, it can be used in invitations, highlights in the body of text, titles and logos.