Halloween is coming, which for business means it’s time to make marketing plans and promotions.
Halloween is a very popular celebration in Anglophone countries, mainly the United Kingdom and the United States, but has been spreading to many other countries. In Portugal, it is already normal to see stores with Halloween decorations, costumes for sale, cake confectionery and themed pastels, among many other strategies used by different businesses.
Halloween is a unique opportunity for businesses to launch fun and creative campaigns as well as themed promotions that will pique the interest of customers and potential customers.
Here are some ideas for your business to enjoy the spirit of Halloween!
Redesign logo and website
Add Halloween elements to your logo and website. Take the example of the Google logo in 2017.
Fit social media to the Halloween theme
Make changes to the cover and profile photo in your social media. It can be new images or you can add Halloween elements to existing images. If you’re promoting Halloween 2018 promotions, include text in the cover image as this is what catches you most when opening your profile.
Launch a campaign on social media
Make a thematic campaign, similar to other commemorative dates, such as Christmas, Easter, etc. Make regular posts about the campaign, but note that not all your posts need to be related to this theme. Also, leverage Facebook Ads to reach more potential customers.
Use Email Marketing
Email Marketing is a great tool to increase sales, especially on holiday dates. Wish a good Halloween, get promotions or offer discount coupons to encourage people to buy products or visit your store or contact your business during this time.
Do not forget Google Ads!
This is a good opportunity to build a Google Ads campaign, especially if your business is a toy store, a costume store, or another business that can make the most of this date. Use Halloween-related keywords, although they may be a little more expensive during this time, but may include the keywords you use.
- Search the most used keywords and match them to your business;
- Adapt the content of your website to Halloween;
- Promote special offers or specific products from this season. Be sure to mention the number of days left to finish the promotion.
Organize a Halloween contest
Social networks are the perfect place to launch contests because people want to have fun! Encourage your followers to show off Halloween costumes, decorated pumpkins or even food with Halloween elements such as cupcakes. Offer a prize to the winners, such as a free article or a coupon with a promo code.
Decorate your physical store!
If your business has a physical store, feel free to put up Halloween decorations! If you don’t want to decorate the entire store, you can use a store space to sell Halloween-related products or include decorations only at the payout locations to show the spirit of the season.
Don’t stop by the physical store: also decorate your online store!
Design elements, fonts or cobwebs in photo corners show your customers that you are in the spirit of Halloween. Also, create a category in your online store dedicated to this season, just like the physical store. For consumers, it will be easier to find articles and promotions.
Launch a limited edition product
It need not be a completely new product; can be an easily customizable product. For example, candy stores often launch special products and packs at this time.
Offer a one day discount
Undoubtedly, a good discount advertised on the website, social networks or newsletter guarantees more open and conversion rates. The notion of “1 day discount” creates a certain urgency that will help you get better results.
Make a Halloween video
Video is a very effective type of communication for sending a message. Make a “scary” video to get people’s attention, such as telling a story or playing pranks. Also, if people like the video, they’ll share it on social networks and show it to friends.
Customize your mobile app
If your business has an App, take this opportunity to add themed elements such as changing the look of the app or taking advantage of running promotions.
Add blog content
Create season-related articles to drive more traffic to your website. For example, write about costume ideas, Halloween party ideas, tell scary stories… Finally, tailor the thematic content to your business that is interesting to your audience.