UX (User Experience) is described as the design, behaviour and web development aspects which ease the interaction between the user and the website or application. The measures for a good UX Design go through thinking on what’s best for the user.
Websites are effective in the communication between companies and clients, because they ease access to information about products/services. For that reason, all the design which eases user experience will develop your business and clients will reach your product.
What are the main UX Design advantages?
Return on investment and higher sales conversion
Money invested on the website ensures an estimated value on the business, given the good user experience. The user whit a good experience before taking a decision will be more likely to buy. A website with well worked design and usability will guide the user to conversion, as click on a connexion, to fill a contact form or download an eBook.
Loyalty
One of the greatest UX Design advantages is that, having a good experience, the client will think on your brand when he or she intends to make a future purchase. The consumer must have good memories and you must provide a good experience in all stages of purchasing: choice, decision, acquisition and usability. Apart from being loyal, the client will defend the brand and indicate it to friends, relatives and other people.
It increases the perceived value of a product
Tanks to a good experience, the client will feel he/she made a good purchase, that is to say, the brand exceeded the costumer’s expectations.
Interaction with content
When we talk about content, we mean texts, images, videos and much more. A potential costumer who doesn’t know neither the brand nor the website, must browse easily on the website and reach the right information. When content includes a call to action, the user will be more likely to click on that link.
Client satisfaction
A client who finds easily the information he/she is looking for, without errors or doubts about what to do next or if must take a decision, will feel good while browsing the website.
Regular accesses to the website
When a website causes frustration, the user will abandon it and probably won’t return. On the contrary, a client who feels comfort while browsing the website, notices the company cares about him or her, increasing confidence. Therefore the client will visit the website more often.
Better Google rank
This is other of the UX Design advantages. Ranking is evaluated by Google to determine position in search pages. This means that the higher the user experience the higher chance of being in the first Google search positions.
Taking these UX Design advantages into account, you will notice the importance of user experience for your business’ success. The client’ satisfaction will be bigger and he or she will bring new interested costumers.