A quality list has emails addresses of people who are interested on your products or services.
It is not only maintaining a relation with clients who have already shopped on our store, but also trying to establish a connexion with people who are not clients yet.
This means that the first step in this process is to make them to be interested on our products and services, through the way we communicate and in client support. Even those who are not clients yet.
The first goal is converting people on subscribers, using email marketing strategy, and later converting them on happy costumers. This second part of the mission is more difficult.
Obtaining an email address in a legit and ethical way is not easy, but it can be possible, in spite of the obligations imposed by General Data Protection Regulation (GDPR).
The established compromised between the person and our business is small and the email address may be taken from you as well as it was given to you.
By the other hand, it’s know that if somebody is in a contact list for a very long time and hasn’t become a client, it will be more difficult to convince he or she to buy for the first time.
For that reason, we must promote an initiation journey which is trying to create a more significant relation between the new subscriber and the store, leading them to take a step, the next step, transforming them into costumers.
Without aggressive strategies.
Everything begins by catching the prospects’ attention, transporting them to the contact list and conquering them with welcome emails a offer of value.