Email Marketing remains one of the most effective strategies for bringing more business return, although some companies think otherwise.
That’s why we need to take a look at the biggest 2020 email marketing trends to make your campaigns even more effective.
2020 Email Marketing
Mobile first
Firstly, always think of mobile! People no longer turn on their computers on purpose to read emails, they always see them on their smartphones. So pay attention to the design of your email so that it is mobile-friendly. This also means writing shorter paragraphs as well as using images that open correctly.
Minimalist design
Often, images speak for themselves, not requiring much text to convey the message. However, be careful not to overdo the images or GIFs.
Custom Content
Personalization adds a human touch to your emails. So, use the names of your clients in the email, address them directly. This is possible thanks to segmentation. For example, divide your contact groups by interests to send relevant content. This is the only way to get people’s attention.
Automated process
Many email providers already have the automation option, such as automatic replies to new subscribers, for example.
A/B tests
When testing A / B on your Email Marketing strategy by 2020, don’t just focus on it. Test your CTAs, customization type, images, and even layouts. This will let you know what type of emails subscribers interact with the most.
Dynamic and interactive elements
Increasingly, companies use dynamic content in their emails. This can be, for example, a request for feedback in the email itself, so as not to force people to leave your mailbox to leave feedback. This will make people interact more with your brand.