Email Marketing has evolved a lot in recent years and continues to bring good results. Today, you can read email on your smartphone anytime, anywhere. Therefore, in this article we give tips on how to create an Email Marketing strategy in the mobile era.
Tips for Optimizing Your Email Marketing in the Mobile Era
1 – Use mobile-ready templates
Campaigns must be prepared to read read on any type of device. Thus, open rates will increase and your strategy will be more assertive.
2 – Email subject as short as possible
In the mobile age, it is essential to say more with less. Why? While on the computer you can read up to 80 characters in the subject, on mobile you can only read 30.
3 – Optimize sender name
The sender name is company information and many people open emails based on this information. As with the subject, it is essential that the sender name be short.
4 – Customize call to action
Make call to action the right size so people can click on them through their smartphone. The ideal size is between 45 × 45 px and 57 × 57 px. It should be easy to click on the CTA. Otherwise, the reader will not be able to open or will open a wrong link. That way, people will delete the message and no longer read your emails.
5 – Short and light emails with text and image balance
Users tend to read emails quickly. Therefore, messages should be light and load correctly.
So think of a layout with lightweight images for quick contextualization and use text that is also short, fast and easy to read.
6 – Movement
GIFs have had some relief lately. They will help make your message more dynamic and appealing. Use creativity to captivate readers.
7 – Write the best content in the first 250 pixels high
8 – Use responsive landing pages
If the reader clicks on a CTA and the landing page isn’t optimized for mobile, the experience will be bad and people won’t want to click on emails again.
To define an email marketing strategy in the mobile age, follow these tips, always thinking about the user experience. You’ll see the results will be good!