Your holiday email marketing campaigns are a great opportunity to sell more after Christmas. In this article, look at what types of messages you can send and tips for your holiday email marketing success.
What types of messages can you send?
Promotions / Special Discounts
This is the most sent message type at this time. Make clear the value of your proposal, because if, for example, you send images of your products, but without adding special value, people will not be interested or interact.
Offer some discount, free gifts or free shipping. Remember that the subject should be flashy so that people are interested in opening the message.
Informative
This type of email is a way to get people’s attention, such as reminders, gift ideas, recipes, tips, and more, depending on your business. You can, for example, upload the contents of your blog.
Re-engagement
Re-engagement campaigns are more complex since the idea is to reach the contacts that interact least and get in touch the least. At holiday time, the ideal is to send a campaign that offers something really interesting and useful, such as special and exclusive discounts.
Congratulations
It may seem cliché, but it is always okay to send a well-prepared and well-written email wishing you a merry Christmas and / or Happy New Year. Take the opportunity to thank your contacts and leave a good message, strengthening the relationship with customers.
Warnings
You can use email to send notices to your customers, such as opening hours, group vacations, etc. Thus, people will be warned and will be bothered.
Tips for your Holiday Email Marketing campaign
Conquer people again
After the holidays and Christmas is the perfect time to “win back” people. The goal is to reach out to people who have bought or considered buying to give your products or services a second chance.
Clean up your mailing lists
A holiday email marketing strategy only works if your contact lists are clean. Segment your contact list, if you haven’t done so before, based on people’s preferences.
Creative content
To make your content more creative, you can use a more relaxed language to bring the message closer to the customer. Also, avoid sending long messages as people will receive other emails. Try to offer relevant and differentiating content.
Eye-catching design
Innovate in communication design by trying to differentiate your email from others sent throughout the year. Convey the Christmas spirit to your message, making it visually appealing.
Customization
Use information about your customers to send personalized messages and to make more targeted communication. So treat people as unique and use their names. This will avoid sending empty and automatic “Happy New Year” messages.
Frequency
At the end of the year, it is normal for companies to send Christmas and New Year messages. However, be careful not to be pushy as people already receive many more emails. So take advantage of social networking to complement your holiday email marketing strategy.