To create a successful Email Marketing campaign, the first step is to create an email list with quality contacts to ensure the best results. Without a well-constructed mailing list, the campaign will not be successful.
How important is a good mailing list?
Email Marketing is a strong Digital Marketing tool as it helps build a strong relationship with the target audience as well as increases the conversion rate.
Thus, Email Marketing is a channel that helps build brand image and enhances credibility among users.
Having a good email list is critical. There is no point in using long lists, as this will only have disadvantages. Because? Ideally, send communications to people who are really interested in the product / service. For example, it wouldn’t make much sense to send alcohol discounts to people who don’t drink alcohol, right?
So how to create an email list?
Create a form
A website form is one of the easiest and most effective ways to create an email list. This form should be persuasive and especially highlight why people should provide their email address. Explain to them what they will earn in return and how it will be of benefit to them.
Please note that the form must comply with the RGPD: markup is required for users to consent to their registration in the mailing list. This must be well understood.
These forms are usually created on a landing page.
Use Calls to Action
Call to Action means attention calling; Usually the acronym CTA is used. CTAs direct people to a particular page or content to capture leads (people on the list).
A good way to attract more leads is to have CTAs on different pages. They can be customized by the type of content on each page.
Create a popup
A popup is content displayed in front of the currently open page content. This could be an ad, signup form or content suggestion.
Because pop-ups often appear at the top or center of the page, they can annoy users. Make sure your popup will not be intrusive and misplaced. Instead of placing it in the center of the site, customize where it appears, the size, and the time it will appear.
Use social campaigns
Social networks are great channels for attracting new users to websites and encouraging them to subscribe to the mailing list.
Use the gifts
Another good way to create the mailing list effectively is to offer free gifts. For example, buying product X offers another free product or a discount coupon. By offering free gifts, people will easily give the email in return.
Offer free materials
Like freebies, offering free materials is a good strategy. It can be an ebook, a pdf, templates, online courses, etc.
What information should we have to create an email list?
The only required information is the lead email address, obviously. However, including other information is important to targeting and customizing your campaigns. Read our article to learn how to target your audience.
Other information you can include is name (useful for customizing the newsletter), location, age, gender, profession, nationality, language, and more.
For example, if your business is a gym, gender segmentation can be effective as it can send you diet tips and exercise for men and women (due to different types of metabolism).