Google My Business is an important platform for any business that wants to be found online. However, many companies still do not know how this free Google tool works.
Basically, it allows you to manage your business at comments, photos, and location, allowing you to enter Google Maps and search locally. It also allows you to increase the site’s ranking and reach more potential customers.
Why using it?
As already mentioned, setting up a profile in Google My Business will help in positioning the company in Google search engine results. This will have the following advantages:
- It will appear more easily in organic search;
- The business may be entered into Google Maps;
- Use location to rank better in local searches;
- Customers will be able to classify the company easily.
The company setup in this tool allows certain data to be listed correctly, such as name, address, phone contact, website, opening hours, and company description. This data will appear consistently across all Google platforms, such as:
- Google search results
- Geolocation
- Google Maps
- Google Feedback
Therefore, you will be able to manage all of Google’s business profile, even when you have more than one location, from a single dashboard.
How to optimize Google My Business?
1 – Start by creating an account: Go to the platform to create your account.
2 – Fill in the information: enter the company data: name, phone, address, time, website, among others. Make sure the information is the same as your website information and correct.
3 – Verify: After account creation, Google will send a code to the company to verify that it is the legal representative of the company.
4 – Customize the dashboard: The more information you add, the better.
5 – Put the categories: You must put the categories and attributes of the business, thinking about the keywords related to your business. Do not forget to be specific.
6 – Ask customers for reviews: Many people research before buying something. That’s why customer reviews are important because they will prompt others to make purchases faster.
7 – Respond to reviews: Especially if there are negative comments, it is important to respond to comments. If you don’t respond to negative comments, customers will be even more frustrated. Remember to put your emotions aside and respond by apologizing. Then talk to the person privately, for example by email, to try to solve the problem.
8 – Upload photos: You must have at least one updated profile and cover photo.
9 – Activate messages: If the person wants to ask a question, it is a good option to enable the messages.
10 – Create content: You can, for example, communicate an event, show new products, company news, and much more.
11 – Track statistics: Through Google My Business Insights, you can see how your audience finds your business, its locations, what time it is, etc.