Undoubtedly, Email Marketing brings return, that is, the cost is low compared to the results it can bring. However, remember: having too many contacts on your list doesn’t mean you’ll get more feedback! Learn how important a segmented contact list is to your marketing strategy.
Segmented Contact List Types
Segment by personal data
You can divide your audience according to personal information such as age, gender, location, country, date of purchase, birthday, products purchased, etc. For example, if you sell cosmetics and sell a particular product used exclusively by the younger female audience, you might want to segment by gender and age. Or if you sell, for example, clothing and want to promote a shirt that says “legends were born in April”, or any other month, you may want to segment by date of birth.
Behavioral Segment
The important thing here is the interaction of people with the emails sent by your company. It could be, for example, who never opened, who opens more often, who clicks the buttons, etc. This way you can resend emails that users who have never opened the message.
How important is a segmented contact list?
The idea is to send the right message to the right audience, according to the data you have about your target audience. For example, it is not a good idea to email children clothing to people who do not have children, as the content is not at all relevant to them unless they want to offer clothing to a cousin. Just as it makes no sense to send computer newsletters when you recently bought one.
So well-targeted segmentation keeps people from losing interest and not bothering to receive uninteresting content for them.
Also, be careful, as dissatisfaction can be so great that you can mark your email as spam.
In short, be careful to segment your list and you’ll see better results! Send the right message to the right people and always worry about creating content relevant to your audience.