Artificial Intelligence (AI) has the power to bring results when applied to digital marketing. With its resources and tools, it manages to facilitate the work, making it more practical, agile and efficient.
Differences between Artificial Intelligence, Machine Learning and Deep Learning
Artificial Intelligence: It is a branch of computer science that deals with the construction of intelligent machines that can “think” and “react” almost like humans.
Machine Learning: A subset of AI that allows machines to learn and improve automatically from experience. Basically, machines learn on their own.
Deep Learning is a subset of Machine Learning composed of extremely large neural networks and a massive collection of algorithms that can mimic human intelligence.
How Does Artificial Intelligence Revolutionize Digital Marketing?
It helps predict consumer behavior
The propensity models are designed to identify people who will be more willing to respond to an offer. Relates client behaviors to previous behaviors.
For those who use Adwords, it’s crucial to use Google’s DoubleClick Bid Manager, where you can set your campaign audience and goals, so the tool automatically recommends strategies to achieve those goals.
How does this work?
- Objective identification and data mining: identifying business objectives and analyzing data to determine patterns that match your business needs. The data is extracted to create templates.
- Model creation and validation: Data extraction is used to refine and select a final model. Models are validities based on objectives.
- Application of results and model management: results are applied to business decisions and constantly refine models for improvement.
Use AMP (Accelerated Mobile Pages) and reduce page load time
In 2015, Google announced the AMP Web pages, which are a lighter version of the traditional Web pages. The intent is to improve website performance, as well as reduce page load time to improve the user experience. By having an AMP page, it increases the chances of appearing in the top 3 of Google results.
Use chatbots to enhance the user experience
Many companies are betting on using chatbots on their websites to create automated instant conversations. Learn the advantages of chatbot in our article.
Boost search ads
With Google Audience Insights, you’re more likely to target your audience by interest. It scans millions and millions of searches and activities on millions of websites to help find out when people are about to buy something and thus display ads that will be more relevant and interesting to that audience.
Helps extend your content
With the help of Wordsmith, an Artificial Intelligence tool to generate natural language, it manages to transform data into text. You still can not turn content into any topic, but it’s useful for market data and statistics.
Offer a more personalized experience on the website
People love personalized content, offers, products and services. With Artificial Intelligence, it has been easier to analyze data. You can view personalized data and offers to reach each individual by analyzing their location, device, previous behavior, demographics, etc. You can also automate email marketing to send notifications based on micro moments or your current interaction with the site.
Optimize voice search queries
With the increase in pro-voice research, it is crucial to create pages that provide direct messages to the questions people ask. Google states on its blog that 70% of searches in Google Assistant consist of natural language rather than the typical keywords that people digital in Google search. Questions usually begin with “who,” “what,” “where,” “when,” “why,” and “how.” So try to optimize your website according to these factors.