Do you already know the Email Marketing advantages for your strategic plan? Thanks to Email Marketing tools, this type of communication has become one of the best ways to reach customers as well as deliver the right messages to the right people.
In your company strategy, Email Marketing should always be included as it ensures a more direct contact with customers and costs are reduced. Have you started implementing this strategy?
Let’s take a look at the Email Marketing advantages
Low cost
One of the main Email Marketing advantages is precisely this one: low cost. By choosing a good Email Marketing tool, you will easily send your communications without spending a lot of money. This eliminates the cost of printing brochures and other paper communications from your budget to reach your customers.
Contact segmentation
Use your time to understand the needs, habits, and interests of your contacts, and then target groups. You can then send more personalized communications to each group.
Content customization
With segmentation, you can make each person feel unique. With Email Marketing, you can target messages and send personalized content to each type of person. So try to send as unique and direct content as possible. Use creativity: upload images, infographics and perform A / B tests.
Range: large and predictable
According to Radicati, more than half of the world’s population has email and the number of accounts is always rising. For this reason, we can see that there is an ever increasing range. In addition, the reach is predictable, unlike what happens with publications in social networks, because the algorithms determine the relevance of the contents for each user. This does not happen with email. For example, if you select 100 recipients, all or almost all recipients will receive the message. This does not mean that they will open the message, but we know they have received it. This is why this is one of the great Email Marketing advantages.
Flexible format
Messages sent by email do not have character limits, as they may contain images and GIFs. You can also use templates and include graphics as well as links to web pages. Likewise, email can be longer or shorter. Anyway, you can personalize your email and choose the format you want! However, there are good practices to take into account.
Promote content
If your site has a blog, send newsletters to your audience to promote your content. Put a button on your website so people can subscribe to the newsletter.
Sell products
Obviously, one of the main Email Marketing advantages, as well as the purpose, is to sell. Although it should not be a priority, it should be part of your communication strategy. By sending relevant content and creating a good relationship with customers, email can generate a high conversion rate.
However, be aware of how often you send in news about your products, or other content, so people do not unsubscribe.
Better customer relationship
It’s a good idea to put a button on your site to allow visitors to subscribe to the newsletter. This is advantageous as they are people interested in receiving your communications. So take the time to build a good relationship with your subscribers and create authority with these people.
It allows frequent analysis
Email Marketing tools allow you to analyze the performance of your campaigns through metrics and reports. You can track the number of clicks on calls, the conversion and opening rate, etc. With this review, you can tailor your strategy and look for ways to improve the performance of your campaigns.
Fast way to reach the customer
More than a phone call, letter or customer visit: Email marketing is one of the fastest ways to reach your customers. People see the inbox at least once a day. In addition, with the increasing use of smartphones, they receive notifications when some email enters their inbox.
Simple and automated communication
With the evolution of email marketing software, communication has become more automated. You can schedule emails to be automatically sent, such as welcome emails when someone subscribes to the newsletter. If the person however has not interacted with the received email, he may send another automatic past two days.
In addition, communication is much easier, as customer doubts can be clarified more quickly. This, of course, if the company is ready to serve its customers. An always-connected company increases customer credibility and market positioning.
Easy use
One of the Email Marketing advantages is its ease as it is much simpler than sending regular mail communications or making phone calls.
Flexible schedules
If you send emails to international customers, you do not need to be confused with time zones like when you make phone calls. In addition to the time zone issue, if the customer is busy, a phone call will always bother. That is why this is another one of the great Email Marketing advantages, since the emails go to the inbox and are read when the client can.
Now that you know the Email Marketing advantages, start implementing this strategy now!