Do you already know what UX Design is? In this article we explain that it is the process of creating relevant and meaningful experiences for the clients, loyalty and conquering them. They are the emotions felt by the user when using a product, service or system.
If the site takes a long time to load or if navigation is not simple, then the user will have a bad experience and will seek out the competition. That’s why UX Design came to solve these problems.
What is the impact of UX Design on sales?
A company that ignores the advantages of UX runs the risk of losing sales, especially if competitors are aware of this. A company that cares about user experience ensures:
- Navigation quality;
- Encouragement to buy more on the website;
- Credibility;
- Increased customer satisfaction;
- Public loyalty;
- Increase traffic to website
So that the user can complete the purchase on the site and come back in the future, it is crucial that he has had a good experience. Therefore, in securing all these points, the company only has to win. No one wants to go shopping on a slow or error-prone site several times.
So how do you power up your UX Design?
Be aware of mobile traffic
More and more people are searching through mobile devices, although there are still a lot of computer searches. Invest in a design adaptable to mobile devices that opens properly on any type of screen.
Improve site performance and design
The site must load quickly without needing a lot of internet connection. Build a lightweight design with no irrelevant elements. Reduce the size of images, giving priority to product photos.
In addition, develop an intuitive design, that is, easy navigation. This includes the location of buttons and CTAs, reduced purchase steps, well defined categories … Anyway, a site that is as bureaucratic as possible. Thus, the customer will be better able to make a purchase.
Create quality content
Blog posts are also important in that they are taken into account by users. Publish content that is well written and relevant to users – texts that are not too promotional but that solve a particular problem. For example, if your company perfumes, write about ideas for birthday gifts.