The use of SMS Marketing campaigns as one of the strategies has long been explored by Digital Marketing. However, not all companies still use this strategy. If your company has not thought of it, then this article is perfect for you! Let’s first show what kind of SMS you can send and then we’ll give you tips to succeed in your SMS Marketing campaigns.
Types of SMS
Promotional: gifts, discounts, limited offers.
Event Invitations: If your company is organizing an event and wants to invite customers, this is one of the best methods.
Transactional: Sending reminders, delivery times and other similar information
Customer Support: Track customers and get feedback on after-sales
Surveys: Asking customers what they thought of a particular product or service
Tips to send SMS Marketing Campaigns
Do not send SPAM
Firstly, you should ask the customer if they authorize the contact by SMS. It is recommended to send SMS Marketing campaigns only to people who have agreed to receive this type of communication. Then you should try to understand what kind of campaign matters most to the client.
Instead of buying databases and “bombarding” people with your campaigns, it is preferable to build a base with contacts that allowed you to receive communications from you and send you campaigns that really interest you.
Customize your messages
Include the person’s name in the message and, if possible, the type of behavior (if you bought one product or another, for example). As with Email Marketing, personalization improves customer relationships. So use a language close to the client, but not too personal.
Beware of misspellings
Writing badly causes a bad impression on the brand, especially in this type of communication, where there is only text. The space to write the message is already short, so it must be well used to pass the message effectively. If you write with spelling mistakes, it will all go down because customers will not take the message seriously.
Attention to the time of sending
Try sending your SMS Marketing campaigns during business hours (between 8am and 6pm). In this period, people are more prone to shopping and will not feel invaded.
Attention to frequency and quantity of shipping
Be careful not to send too many messages, because the person will tire. To do this, define a strategy with months, days and hours, so you can send your messages in a balanced way, without being boring.
Send a direct message
The space for writing the message is small, but this can be an opportunity. So take the time to go straight to the purpose of the message, without too many detours.
Use timely moments
Use messages after a purchase, on the client’s birthday, at Christmas, or on other commemorative dates. These are the moments that most stimulate an action after receiving the message. For example, on the customer’s birthday, you can send him a discount coupon.
Incite curiosity
The first words of the message are those that soon catch the customer’s attention. If they do not draw attention, he will not read the rest. Therefore, write in a way that captivates the client and incites curiosity.
Monitor statistics
Without tracking statistics such as cancellation fees, opening fees, etc., you will not know if your SMS Marketing campaigns are working. Use software that helps you track the statistics of your shipments. That way, you’ll know which campaigns you can bet on most and which ones you may want to discard in the future.