SMS Marketing has immense advantages for any business. It is very useful for sending not only promotional campaigns, but other information such as reminders, happy birthday messages and more.
As with Email Marketing, you can analyze certain SMS Marketing metrics to see if your campaign is succeeding or not.
SMS Marketing Metrics
Delivery Rate
This is the percentage of messages sent and delivered successfully over the total number of people sent to them. Typically, in SMS Marketing campaigns, the delivery rate is very high.
Open Rate
This is the percentage of people who opened sms after receiving it. These rates are also often very high, so it is a valuable channel when sending campaigns.
Opt-out Rate
This is the rate of people who do not want to continue receiving their sms. It often occurs when people are not allowed to send messages or when campaigns are not properly targeted. This rate is used to determine the degree of satisfaction with the information received.
Conversion Rate
This rate is useful for knowing how many people performed an action. In the case of sms, it can be a purchase, a phone call or even a visit to a landing page.
A good way to measure this metric is to put a promotional code in the campaign on each message so that people get better prices. This way, customers will enter the code when making their purchase, letting you know how many people bought and how many came from SMS Marketing campaigns.
Answer Rate
This is for messages that require response from leads, usually through a keyword, which will serve for more information.
Click through Rate
If your message includes links, this SMS Marketing metric is useful for knowing how many people clicked on the links and were redirected to landing pages or website.
In short, these SMS Marketing metrics can greatly help you analyze campaign results and create future campaign improvement strategies.