UX Designer has to think about all the user experience, since the user finds the website until the moment when he or she makes an online purchase. UX Designer works to improve the user experience through visual design, searches users’ opinions and looks for ways to solve their problems.
However, the UX Designer doesn’t solve only the users’ needs, although these come first. Must take the business goals into account and conjugate them with the users’ needs.
To achieve a conclusion, the UX Designer needs:
- Interviews with users/clients;
- Interviews with the team;
- Benchmarking of existing services, that is to say, compare them with other services through searches, in order to analyse each company’s actions;
- Gathering of information that the company and the market have about the challenge to be solved.
After the gathering of this information, the UX Designer will study a solution for this challenge. This is made by search processes and tests, until achieving the ideal.
Many metrologies may be used and generally evolve:
Information architecture: the way information is distributed and exposed to help the user;
Interaction project: think on how interactions can be taken, to ease the use;
Tasks fluxes: think on how tasks will go step by step, to build the simplicity of the use.
A website production goes to:
1 – Briefing: search the target, define goals;
2 – Planning: market and competition research; website flowchart;
3 – Information architecture: usability test;
4 – Content: information structure and SEO;
5 – Creation: information hierarchy;
6 – Production: production and assembly process;
7 – Technology: programming and usability process of the systems;
8 – Publication: post publication analysis.
In conclusion, the UX Designer must join the company goals with the users’ needs, remembering that the experience must be trustable, functional and easy to use.