Email Marketing is a powerful tool for your blog. By building an effective strategy, your audience can grow and it will be easier to promote your content.
Creating an Email Marketing strategy for blogs can be done in many ways. First, you will need an Email Marketing platform that helps you meet your goals, that is, allows you to easily create newsletters and even helps you analyze statistics.
In this article, we will understand the advantages of Email Marketing for blogs and tips for creating a strategy.
Why use Email Marketing for blogs?
This communication channel will help encourage people to revisit your blog as well as keep them updated on your new articles. Also, email is good for connecting with the audience on a more personal level. However, keep in mind: First, people have to authorize the reception of emails; Secondly, they like to receive useful and informative emails.
How to create an Email Marketing strategy for blogs?
1 – Build your contact list
This is the first step and also the most challenging. Creating a contact list takes a while, but don’t worry. Think like this: If you don’t have subscribers, your content will be less seen.
To get more subscribers, post a signup form with a cal to action on your blog. You can put it on the Homepage, page about your blog or even a popup.
2 – Choose an Email Marketing Platform
With the right platform, you’ll easily create your emails and get access to statistics on every upload. It will be easier to see which emails have the highest open and click through rates, thus adapting your strategy.
3 – Show subscribers some of your recent content
Ideally, your emails should redirect to your blog. In your email, give a sample of your most recent articles in order to pique readers’ curiosity. Be sure to link to the articles in question.