Halloween is coming! Businesses should always take advantage of this season to sell more, make their brands known and make promotions. A good way to do this is through Halloween Email Marketing. Do you want to know how?
Use Halloween Email Marketing
Pay attention to the subject line
The subject line is the first thing people see in their inboxes. This is why it is so important to pay attention to this element: you have to arouse the curiosity of customers and potential customers. A good subject line ensures higher open rates.
Polish your design
A Halloween Email Marketing without seasonal elements? It doesn’t work! Do not use the same colour scheme you always use for the rest of the year, but colour and theme-related elements. Moons, witches, spiders, bats, ghosts, pumpkins… Use your creativity! Emails should be flashy, interesting and fun.
Thematic content
Content is a most important element of an email campaign. For your Halloween Email Marketing, the content should be different from the usual, more fun, for people to be more enthusiastic about when reading. The goal is for people to interact more, so it is so important to change a little bit around Halloween.
The example below shows how your email can be humorous and still uses good design elements.
Encourage purchase
The goal is to sell more, right? So use certain tricks to encourage shopping. Coupons, promo codes and offers are good for this. For example, offer one particular themed product when buying another.
Include product recommendations
Show people the products you are selling at this time, with image and a brief description. Make sure to link to the product page on your website so people can learn more details and even buy.
See the example below:
Don’t forget CTA’s
Always include at least one call to action for a landing page, which should also have the same Halloween theme, just like your email. Or, as we mentioned above, include CTA’s with links to the products you are selling. This will increase interaction with email and get people to your website more easily.
If you want to give readers multiple choices, establish a CTA’s hierarchy. Use one or two major CTA’s, with colours that make them stand out. Then create a simpler CTA group.
Take the 365games example:
Send a not so promotional email
After sending promotional emails, it is always a good idea to send one with non-promotional content. For example, it could be information about the celebration, such as stories, etc. Or even a thank you email for the purchase.