Easter is coming, so we have to start thinking about our communication strategy. Even if the product that your company offers is not directly related to this festive date, you can take advantage of it to your Easter Marketing plan. It will create more closeness with customers and mark more presence. Do you want to know how?
How to take advantage of Marketing at Easter
Send campaigns via Email and SMS
- Email marketing
Send your offers and promotions to your database and wish a happy Easter, so that customers feel more important. For an Easter Email Marketing campaign, and at any time of the year, to be successful, you have to pay attention to several points. Read our Email Marketing tips to apply to your campaigns.
- SMS Marketing
This is a great way to showcase your presence and make people remember your brand. Like Email Marketing, you can send promotions and wish good Easter,
Use Easter elements
This tip is useful for any commemorative date, such as Christmas, Carnival, etc. If you have a physical store, decorate it with Easter-related elements, distributed across the storefront, desks and other spaces you deem relevant. However, try not to overdo the decor, balancing the colours and the elements so that the environment is attractive to whoever enters.
In the online world – website, landing pages, social networks, online store, email marketing – it is also a good idea to use these elements to get in the mood.
Offer free gifts
This is an excellent loyalty strategy that should include in the Easter Marketing plan. However, do not focus on chocolates. Offer free gifts like bookmarks, small ornaments, souvenirs, etc.
Create promotional campaigns
Offer discount coupons and special prices for products and/or services.
Use social media
In festive times, social networks are perfect for improving the bond with people. Use videos, images, and other elements that enhance your relationship with your followers.
Offer value to customers
Does your business not sell products directly related to Easter? No problem! Usually people associate Easter with the sale of chocolates, sponge cake and sweets in general. However, if your business does not offer this type of product, you can take advantage to plan an Easter Marketing strategy! For example, if you have a restaurant, you can create a special menu. Or even if it is a hotel or SPA, offer discounts on stays, discounts on massages… Anyway, just use your imagination!
Make contests or sweepstakes
The contests, especially in social networks, are a great way to interact with the public and also gain new followers. Promote your contests or sweepstakes and offer prizes!
With these tips, your Easter Marketing campaigns will be a success!