Whether you are starting an Email Marketing strategy or an expert, you want the same result: the best Email Marketing campaigns. To achieve good results, such as high click-throughs and conversions, you need to optimize campaigns and follow the Email Marketing best practices.
How to do this? Read our best practice recommendations.
Email Marketing best practices for your campaigns
1 – Use welcome emails to build strong public relations
In our list of Email Marketing practices below, welcome emails come first, as they are best for building strong relationships with new subscribers. Offer something of value or exclusive along with email and analyze the clickthrough rate.
Read our article on how to write the perfect welcome email.
2 – Send emails on time to increase conversion rates
Subscribers usually open the emails they see first. So when to submit campaigns? Data show that the best hours to send are between 9 am and 11 am and between 2 pm and 5 pm.
3 – Keep the same frequency
One of the good practices of Email Marketing is knowing how often you should contact your subscribers. Those who submit a weekly newsletter have the highest opening and click rates.
It’s worth pointing out that, on the one hand, sending a few emails will cause your list to lose value because of the lack of presence or inconsistent reputation on the email servers. On the other hand, sending too many emails will generate more opt-out, reduced visibility on the part of subscribers and more complaints.
4 – See if the emails were delivered and avoid the spam folder
Sending the emails correctly is central to a successful campaign. It does not matter if the design is very beautiful, if the subscribers can not see. See our tips to avoid the spam folder.
5 – Use a recognizable and memorable sender
First impressions are the ones that count the most, including in the world of emails. If email does not stand out and build trust, subscribers will not open it. If they ignore the newsletter a few times, the campaigns will go directly to the spam folder. So paying attention to the sender’s name is one of the best Email Marketing practices. It should reflect the name of your brand, for the subscribers to recognize immediately.
6 – Be authentic, look for feedback and do not use noreply
This is one of the most important Email Marketing practices. By using noreply, it will prevent your subscribers from sending feedback and this is not what we want. Feedback is very important, both to receive positive and negative comments, especially the latter, as they help us to improve our strategy. If on social networks we are ready to receive comments from people, by email works the same way.
7 – Test the email subject
People often see three things before opening the emails:
- Sender
- Subject matter
- Header
It is therefore appropriate to pay attention to these three points. The subject has a more relevant role in the actions of the subscribers. In addition, 50% of people open emails based on the subject.
8 – Use media to capture more leads
You can capture leads through your webiste, with a button to subscribe to the newsletter, by downloading an ebook, report or other way of collecting emails from interested people.
9 – Create content that strengthens the relationship with subscribers for more clicks
Offer good products, interesting stories, relevant articles, funny videos and much more. Put a simple call to action to encourage your readers to click.
10 – Test before sending
Send a test email, verify that everything is fine, that the email is not deformatado, etc. Avoid unnecessary mistakes.
11 – Use the design in favor of usability
Strike a balance between text and images, and remember that your email must be mobile-friendly, that is, mobile-friendly.
12 – Focus on the right metrics
What is the purpose of your campaign? Click rates or conversion rates? These goals need to be set, so that your campaign is more successful.
13 – Use a good header
As we said above, the header is one of the first things that subscribers see. So use creativity and create a header that will help you get higher open and conversion rates.
Now that you know the best Email Marketing practices, start applying them to your campaigns and you’ll see you have the best results!