Father’s Day is coming and it’s time to start sending out your email marketing campaigns. Take advantage of this date to showcase your best products, as long as these are suitable for this date. In your emails, offer customers value and show why people should buy from you and not from the competition.
Tips for your Email Marketing campaigns for Father’s Day
Targeted delivery
Send focused campaigns on Father’s Day, that is, do not try to sell all the products you have in the store. Send an email with several offers that apply to this commemorative date.
Plan the delivery time
It is important to plan on which dates to send the email marketing campaign. Do not send too close to the date, because people usually think of gifts for their fathers about a week before the date. Moreover, reinforce the sending of emails for the upcoming weekend.
Clear and concise subject line
The subject line is the first impression, so if it is not appealing or relevant to the readers, they will not even open the email. So they will never be able to see your offers, nor will they go to your store to make a purchase.
On special dates subject lines are very important because people get lots of emails and do not have the time or the readiness to read them all. So try to differentiate yourself from the competition by creating a flashy subject line. Consider using an emoji if it is relevant to your target audience and make it clear why you are sending the email.
Help them find the right gift
Create a gift guide, that is, make a list of gift suggestions by price and type of interest. Show relevant information about each item and, if you have ecommerce, place a direct link there.
With these suggestion lists, you will help your clients find the ideal gift for their parents.
Be original
Differentiate from your competitors with original promotions that offer value to your customers. People no longer offer pens, mugs, or ties to their fathers. Nowadays, they look for different and original gifts.
Emotional appeal
Do not opt for a very “selling” approach in your email as this may alienate your readers. Appeal to the emotions and values, since they play a very important role in the purchase decision, especially on this festive date.
Discount Coupon
Select a product group for Father’s Day and apply them a discount coupon. This way, people will better ponder your decision.
Highlight the benefits of your campaign
Tell your audience the benefits of your campaign. On commemorative dates, it is normal to have promotions, bonuses, free shipping, etc. Moreover, when selling products, show customer feedback.