Many companies still do not know what kind of communication they will send weekly, whether blog post or newsletter. Let’s understand the advantages of each one.
Which of the two will be best for your company: blog post or newsletter?
Advantages of writing a newsletter
Newsletters help strengthen the relationship with the target audience because they are more personal than blogs. Also, they are a PUSH strategy instead of PULL. This means that when you blog, people need to find out that there is a new article. The truth is that people who want to know your news are not going to remember to always go see your blog looking for new articles. With the newsletter, people are more likely to hear from you as they receive it in their email boxes.
Newsletters are more company-centric as it can include more promotional content and company news. They also allow you to target the audience of the database to send different content.
Advantages of writing blog posts
Blog posts attract new people and are more shareable. If the content is interesting, people will want to share with friends and colleagues, especially on social networks. In addition, blog posts encourage subscribers to leave comments.
In addition, blog posts are indexed by Google. Hence, they are a good tactic to help your company be discovered in search engines (SEO). Let’s say you write an article on “Christmas Cake Recipes”. In the future, anyone searching for this phrase will be able to find your article.
And if you use both?
The newsletter is very useful for notifying your subscribers that you have written a new article for the blog. Since people will not go to your blog on purpose, the newsletter is perfect for informing them about new content and directing them to your articles.
In short…
The newsletter is used to send news about the company, launch new products and share blog posts. These can be about case studies, advice, in short, relevant content for readers.
It is not necessary to mention all blog posts in the newsletter, but it is a good channel for sharing them.
Which one is the best for your business: blog posts or newsletters? Or both?